Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

November 23, 2010 14:49 ET

Government of Canada Investing to Help Grow Market for Canadian Blueberries

OTTAWA, ONTARIO--(Marketwire - Nov. 23, 2010) - The Government of Canada today announced a contribution of up to $45,560 to the British Columbia Blueberry Council (BCBC) to help growers market their products in key international markets.

"Canadian blueberries are gaining international recognition and respect for their tremendous health benefits and dedication of our growers," said Member of Parliament Ed Fast (Abbotsford, B.C.). "Our Government understands the importance of our farmers and we're going to continue to make smart investments, like these, so that international markets grow, exports increase and the industry succeeds."

This investment will support the Council's long term international strategy by funding activities which include international market research, missions to targeted international trade shows and the development of information packages to be used for market promotion. 

"The AgriMarketing investment will enable the BC Blueberry Industry to create a long term international strategy, which will guide us through to 2015," said Debbie Etsell, Executive Director of the BC Blueberry Council. "The activities conducted in international markets to date have resulted in an increase in interest and sales which we could not have been effectively realized without this funding."

The BCBC, which represents over 650 highbush blueberry producers and is responsible for 93 per cent of Canada's total highbush blueberry production, will undertake international market development and promotion activities. The mission of the BC Blueberry Council is to enhance the viability and strategic development of the blueberry industry for the benefit of the growers through promotion, research, industry education and relationship building.

Canada is the second largest producer of cultivated blueberries in the world and produced close to 80 million pounds in 2008. BCBC will this year be targeting China, Hong Kong, Japan, France and Mexico.

This investment is provided through the AgriMarketing Program, which helps national producer and processor associations to increase exports of safe, premium Canadian products around the world. The program helps implement long term international strategies, which include activities such as the expansion of international markets, consumer education and brand promotion. 

Contact Information

  • Agriculture and Agri-Food Canada
    Ottawa, Ontario
    Media Relations
    The Office of the Honourable Gerry Ritz
    Meagan Murdoch
    Press Secretary