Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

March 08, 2011 14:37 ET

Government of Canada Invests in Canadian Pet Food Industry

OTTAWA, ONTARIO--(Marketwire - March 8, 2011) - The Government of Canada is investing $175,000 in the Pet Industry Joint Advisory Council of Canada (PIJAC Canada) to help develop global market opportunities for Canadian pet food products, announced Agriculture Minister Gerry Ritz.

"This investment will help Canada's pet food industry promote its top-quality products and pursue potential buyers and new customers" said Minister Ritz. "Our Government's support for this organization will allow the industry to enhance its competitiveness in global markets."

The PIJAC Canada will use this investment to build relationships with new and existing customers, and increase the sales, exports and value of its products, which include a range of pet food for dogs, cats, birds and other domesticated animals. The Council will also attend U.S. and other international trade shows, and participate in outgoing missions.

"On behalf of its member exporters, PIJAC Canada is very appreciative of the support received through the Agri-Marketing funding program," said Louis McCann, Executive Director of PIJAC Canada. "For our members, this contribution has proven quite helpful in the realization of their export objectives."

This federal investment is provided through the $88 million AgriMarketing program, under Growing Forward, which helps industry associations implement long-term international strategies which include activities such as international market development, consumer awareness and branding and industry-to-industry trade advocacy.

To find out more about this program, visit: www.agr.gc.ca/agrimarketing.

Contact Information

  • Agriculture and Agri-Food Canada
    Ottawa, Ontario
    Media Relations
    613-773-7972
    1-866-345-7972
    or
    Office of the Honourable Gerry Ritz
    Meagan Murdoch
    Press Secretary
    613-773-1059