Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

March 12, 2012 11:47 ET

Government of Canada Invests to Help Farmers Boost Soybean Exports

OTTAWA, ONTARIO--(Marketwire - March 12, 2012) - The Government of Canada is supporting the development of new international markets for Canadian soybean farmers, Agriculture Minister Gerry Ritz announced today. An investment of more than $88,000 will help the Canadian Soybean Council (CSC) and the Canadian International Grains Institute (CIGI) work together to create a targeted trade development strategy aimed at boosting sales in key markets abroad.

"Canadian soybeans are tailored to meet the unique needs of our key markets, and this Government is proud to help bring more of this healthy product to new and existing customers abroad," said Minister Ritz. "Our Government's top priority remains the economy, and Canada's soybean industry plays an important role in creating jobs and keeping our economy strong."

As part of their soybean strategy, the CSC and CIGI are concentrating their efforts on key markets such as Japan, the European Union and Southeast Asia. The investment of more than $88,000 will help the CSC and CIGI carry out trade missions, participate in international trade shows, and welcome incoming industry delegations to Canada. This investment also supports activities that boost global market growth and build brands.

"It is important initiatives like these, supported by the Canadian government and CIGI, that increase market access for our high-value Canadian soybeans. These regions of the world are key to the growth of our value-added soybean industry here in Ontario," said Barry Senft, Chief Executive Officer of Grain Farmers of Ontario, a member of the CSC and the organization representing Canada's largest soybean production region.

"CIGI is pleased to partner with CSC to help them with their market development activities in these important markets for Canadian food-grade soybeans," said Earl Geddes, Executive Director of CIGI.

Canada exports well over $1 billion worth of soybeans annually, which are a growing favourite around the world for their heart-healthy qualities. Soybeans have no cholesterol and are very low in the saturated fats that contribute to cardiovascular disease.

The investment is provided by the AgriMarketing Program under Growing Forward, which helps industry implement long-term international strategies. To find out more about the AgriMarketing Program or the Canada Brand international strategy, please visit www.agr.gc.ca/agrimarketing or www.marquecanadabrand.agr.gc.ca.

Contact Information

  • Media Relations
    Agriculture and Agri-Food Canada
    Ottawa, Ontario
    613-773-7972
    1-866-345-7972

    Meagan Murdoch
    Director of Communications
    The Office of the Honourable Gerry Ritz
    613-773-1059