Human Resources and Skills Development Canada

Human Resources and Skills Development Canada

December 02, 2010 13:36 ET

Government of Canada Promotes Positive Images of Aging

MONTREAL, QUEBEC--(Marketwire - Dec. 2, 2010) - Today the Honourable Diane Ablonczy, Minister of State (Seniors), addressed participants at the Spotlight on Images of Aging Symposium in Montreal, Quebec.

"As new demographic realities emerge, tackling ageist attitudes and fostering understanding and cooperation between generations will be increasingly important," said Minister of State Ablonczy. "The federal government is pleased to be working with the provinces and territories to promote positive aging, while supporting activities that encourage productive intergenerational relations and that help seniors remain healthy, active and socially engaged."

The one-day symposium is sponsored by the Forum of Federal, Provincial and Territorial Ministers Responsible for Seniors and co-hosted by the governments of Canada and Newfoundland and Labrador. The goal of the Symposium is to challenge the negative stereotypes of aging and to celebrate older Canadians across the country who are active in their communities.

The Spotlight on Images of Aging Symposium is a lead-up event to the Canadian Association on Gerontology's (CAG) 39th Annual Scientific and Educational Meeting, which is taking place in Montreal from December 2 to 4, 2010.

"On the eve of the first baby boomers turning 65—in 2011—this symposium and CAG's annual meetings are more timely than ever, bringing together hundreds of researchers, practitioners and educators—all focused on an aging society," said Ms. Neena L. Chappell, President, Canadian Association on Gerontology.

While in Montreal, the Minister of State met with her Quebec counterpart, the Honourable Marguerite Blais, to discuss issues regarding Quebec seniors, including how to best coordinate efforts to ensure better access to and awareness of government programs. 

The ministers also discussed the progress of the collaborative work currently underway as part of the Forum of Federal, Provincial and Territorial Ministers Responsible for Seniors.

In addition, the Minister of State will meet with representatives from the Fédération de l'âge d'or du Québec (FADOQ) to discuss matters important to their membership, particularly related to federal government support programs and initiatives. 

For more information on the Government of Canada's programs and services for seniors, please visit

This news release is available in alternative formats upon request.


The Government of Canada is encouraging positive images of aging through the establishment of a National Seniors Day. Bill C 40, An Act to establish National Seniors Day, introduced by Minister of State Ablonczy, received Royal Assent on November 18, 2010. Through this legislation, October 1 is recognized as National Seniors Day.

The Government is also committed to helping improve the well-being and quality of life of Canada's seniors by supporting initiatives across the country. These initiatives include:

  •  providing Canadians with almost $70 billion annually through Canada's public pension system;

  • providing $2.3 billion annually in tax relief to seniors and pensioners through measures such as pension income splitting and increasing the Age Credit;

  • appointing a Minister of State (Seniors)—someone who can bring the concerns of older Canadians to the Cabinet table and stand up on their behalf;

  • providing $400 million over two years through the Affordable Housing Initiative for the construction of housing units for low-income seniors;

  • increasing funding to the New Horizons for Seniors Program in Budget 2010 by $5 million, bringing the Program's total funding to $40 million annually. The Program helps seniors use their leadership, energy and skills to benefit communities across Canada;

  • supporting positive and active aging through the collaborative Age-Friendly Communities Initiative, Canada's Physical Activity Guide to Healthy Active Living for Older Adults, and falls prevention initiatives; and

  • creating the National Seniors Council in 2007 to provide advice to the federal government on matters related to the well-being and quality of life of seniors.

Contact Information

  • Office of Minister of State Ablonczy
    Heather Hume
    Communications Advisor
    Human Resources and Skills Development Canada
    Media Relations Office