TROIS-RIVIÈRES, QUEBEC--(Marketwire - July 19, 2012) - The Honourable Denis Lebel, Minister of Transport, Infrastructure and Communities and Minister of the Economic Development Agency of Canada for the Regions of Quebec, today announces that the Grand Prix de Trois-Rivières (GP3R) Inc. has been granted funding from the Government of Canada for the promotion of the race's 2012 edition on markets outside Quebec.
"By lending its financial support to the Grand Prix de Trois-Rivières, the Government of Canada is demonstrating its firm commitment to the development of tourism, a high-yield sector for the economy," said Minister Lebel.
The 43rd Grand Prix de Trois-Rivières will take place this coming August 3, 4 and 5. The funding from Canada Economic Development will enable the GP3R to implement a marketing strategy targeting Ontario, the Northeastern United States and, for the first time, Europe. To attract more tourists from abroad, the GP3R intends to present a promotional caravan, launch an advertising campaign on Canadian sports channels and expand the reach of the GP3R by promoting the participation of a Quebec racing driver in the Grand Prix Électrique de Pau, in France.
This $200,000 in non-repayable funding has been granted under Canada Economic Development's Quebec Economic Development Program.
To learn more about the Grand Prix de Trois-Rivières, visit www.gp3r.com
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