Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

February 27, 2009 14:35 ET

Government of Canada Supports Atlantic Lobster Industry

MONCTON, NEW BRUNSWICK--(Marketwire - Feb. 27, 2009) - The Atlantic Canadian lobster industry will get a marketing boost of close to half a million dollars in joint funding as announced today by Federal Agriculture and Agri-Food Minister Gerry Ritz and Maritime fisheries ministers Rick Doucet (New Brunswick), Ron Chisholm (Nova Scotia) and Neil LeClair (Prince Edward Island).

"Our Government is aware that the lobster industry has been hit hard by the economic downturn but that doesn't change the fact that Atlantic lobster is high quality, healthy food with high consumer appeal," said Federal Fisheries and Oceans Minister Gail Shea who recently participated in a Lobster Roundtable to discuss industry concerns and spoke about the funding in Moncton, New Brunswick, today. "I'm pleased to see both levels of government working together with industry on a range of marketing activities targeted at increasing the profile of Atlantic Canadian lobster."

Agriculture and Agri-Food Canada's Canadian Agriculture and Food International program is providing $328,750 to the Fisheries Council of Canada to kick-start the struggling industry with a global promotional effort. Activities will include advertising, media campaigns, retail promotions, chef events, market research and consumer promotion. The focus will be on promoting Canadian lobster as a unique delicacy.

"We take great pride in the quality of our lobster," said the Honourable Greg Thompson, Minister of Veterans Affairs and Regional Minister for New Brunswick. "It is the best lobster in the world and an important part of our fisheries in New Brunswick and an important part of the economy of our Fundy islands."

The Governments of Nova Scotia, New Brunswick and Prince Edward Island will contribute an additional $126,250 to the project.

"Atlantic Canadian lobster is the best in the world and we will work together with top marketers, chefs and communicators to make that case around the world," said New Brunswick Fisheries Minister Rick Doucet. "Our objective is not only to get through the current economic storm but build new markets for our lobster industry."

While the project will work on maintaining the United States as the Canadian lobster industry's largest market, it will also include market development programs for emerging markets, particularly in Europe and Asia.

Contact Information

  • Agriculture and Agri-Food Canada
    Ottawa, Ontario
    Media Relations
    The Office of the Honourable Gerry Ritz
    Meagan Murdoch
    Press Secretary