Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

February 27, 2009 14:36 ET

Government of Canada Supports Atlantic Lobster Industry

YARMOUTH, NOVA SCOTIA--(Marketwire - Feb. 27, 2009) - The Atlantic Canadian lobster industry will get a marketing boost of close to half a million dollars in joint funding as announced today by Federal Agriculture and Agri-Food Minister Gerry Ritz and Maritime fisheries ministers Ron Chisholm (Nova Scotia), Rick Doucet (New Brunswick), and Neil LeClair (Prince Edward Island).

"Higher profile for our great Atlantic Canadian lobster will create more market opportunities and greater returns for lobster fishermen," said Greg Kerr, MP (West Nova), who made the announcement in Nova Scotia on behalf of Minister Ritz. "We will continue to work with the provinces and industry to help Atlantic lobster fishermen weather the current financial storm," said Gerald Keddy, MP (South Shore - St. Margaret's) who was also in attendance.

"Our Government is aware that the lobster industry has been hit hard by the economic downturn but that doesn't change the fact that Atlantic lobster is high quality, healthy food with high consumer appeal," said Federal Fisheries and Oceans Minister Gail Shea who recently participated in a Lobster Roundtable to discuss industry concerns and spoke about the funding in Moncton, New Brunswick, today. "I'm pleased to see both levels of government working together with industry on a range of marketing activities targeted at increasing the profile of Atlantic Canadian lobster."

Agriculture and Agri-Food Canada's Canadian Agriculture and Food International program is providing $328,750 to the Fisheries Council of Canada to kick-start the struggling industry with a global promotional effort. Activities will include advertising, media campaigns, retail promotions, chef events, market research and consumer promotion. The focus will be on promoting Canadian lobster as a unique delicacy.

The Governments of Nova Scotia, New Brunswick and Prince Edward Island will contribute an additional $126,250 to the project.

"We are stronger in global markets when we work together," said Minister Chris d'Entremont who attended the announcement on behalf of Ron Chisholm, Nova Scotia Minister of Fisheries and Aquaculture. "We continue to work with top chefs and marketing experts to remind the world why Atlantic Canada has earned an international reputation for its lobster and build new markets in the process."

While the project will work on maintaining the United States as the Canadian lobster industry's largest market, it will also include market development programs for emerging markets, particularly in Europe and Asia.

Contact Information

  • Agriculture and Agri-Food Canada
    Ottawa, Ontario
    Media Relations
    The Office of the Honourable Gerry Ritz
    Meagan Murdoch
    Press Secretary