Canada Economic Development

Canada Economic Development

November 28, 2011 11:00 ET

Government of Canada Supports Commercialization Efforts of VitaliPre-Developpement

NOTRE-DAME-DU-NORD, QUEBEC--(Marketwire - Nov. 28, 2011) - The Honourable Denis Lebel, Minister of Transport, Infrastructure and Communities and Minister of the Economic Development Agency of Canada for the Regions of Quebec, announces that VitaliPré-Développement has been granted financial assistance for the commercialization of VitaliPré beef, a value-added specialty meat produced in the Abitibi-Témiscamingue region.

"The Government of Canada is pleased to fund an organization like VitaliPré-Développement, whose mission is to ensure the commercial success of products developed as the result of years of research," said Minister Lebel.

VitaliPré beef is the outcome of a major research program conducted by the Université du Québec en Abitibi-Témiscamingue's agri-food research and development unit-the Unité de recherche et de développement en agroalimentaire (URDAAT). These activities led to the production of all-natural, growth hormone- and antibiotic-free, fodder- and milk-fed cattle whose meat is more tender and lower in fat.

VitaliPré-Développement, a recently-established non-profit organization, is made up of an alliance of producers and retailers (butcher shops and specialty distributors, restaurants and grocery stores) whose mission is to commercialize VitaliPré products on the Abitibi, Témiscamingue and Montréal markets. The organization's role will include, among other things, evaluating the production costs of the processed products and developing a management model demonstrating the cost-effectiveness of these new products.

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This $193,050 in non-repayable financial assistance has been awarded through Canada Economic Development's Community Diversification program.

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