Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

November 07, 2011 12:37 ET

Government of Canada Supports Farmers at Farmfair

Investment to help boost international sales

EDMONTON, ALBERTA--(Marketwire - Nov. 7, 2011) - The Government of Canada is helping Northlands attract new international buyers to Farmfair – a move that will enable Canadian farmers to create new export opportunities for their high-quality livestock and bolster the economy. James Rajotte, Member of Parliament for Edmonton-Leduc, announced today an investment of $40,000 for Northlands to host Farmfair and the Farm and Ranch show

"Canadian farmers and ranchers produce top-quality products enjoyed worldwide, and Farmfair is an excellent chance for them to showcase these products in an ever-expanding marketplace," said MP Rajotte. "Through this investment, our Government is giving our farmers the tools they need to reach new and exciting international markets and supporting our economy by promoting agricultural tourism."

This investment will enable Northlands to build international recognition of Farmfair and attract new buyers by highlighting Canada's high-quality cattle genetics. Canadian farmers will also benefit from the International AgBusiness Centre, which provides meeting rooms, business services and trade information to facilitate international business at the fair.

"Northlands is proud of its commitment to agriculture, not just in Alberta but on the global scale," said Richard L. Andersen, Northlands President and Chief Executive Officer. "This support helps Northlands to continue providing resources to our international visitors and create an environment where advancement in the industry can thrive."

Farmfair 2011 runs in Edmonton from November 5-13. In 2010, Farmfair attracted more than 85,000 visitors. With over 13 purebred beef breeds shown, equine competitions, clinics, and exciting western entertainment, Farmfair showcases more than 1,000 head of cattle, 800 horses, alpacas and stock dogs. Last year's event attracted 70 international beef producers representing 10 countries.

This investment will also help Northlands increase international awareness of Canadian agricultural technology at the upcoming Farm and Ranch Show, scheduled for March 2012 in Edmonton. The show will feature more than 400 exhibits from Canadian agricultural companies, and help Canada's farmers and ranchers make new business contacts.

The Government of Canada has also developed the Canada Brand strategy to help the Canadian agriculture, agri-food, fish and seafood sector distinguish itself from key competitors in international markets. The Canada Brand encourages buyers overseas to link Canadian products with quality, commitment, trustworthiness and the clean land and water for which Canada is known.

Tools and promotional products, including a stylized maple leaf logo, are available to registered Canada Brand members, including Northlands, to help them develop marketing strategies and activities adapted to their own circumstances.

To find out more about the AgriMarketing program or the Canada Brand international strategy, visit: or

Contact Information

  • Media Relations
    Agriculture and Agri-Food Canada
    Ottawa, Ontario

    Meagan Murdoch
    Director of Communications
    The Office of the Honourable Gerry Ritz