Canada Economic Development

Canada Economic Development

August 15, 2013 08:00 ET

Government of Canada Supports IRONMAN Mont-Tremblant Competition

MONT-TREMBLANT, QUEBEC--(Marketwired - Aug. 15, 2013) - The Honourable Denis Lebel, Minister of Infrastructure, Communities and Intergovernmental Affairs and Minister of the Economic Development Agency of Canada for the Regions of Quebec, announces that Tourisme Mont-Tremblant has been granted funding for the promotion of the lRONMAN Mont-Tremblant races.

"By supporting the promotional activities for the IRONMAN races organized by Tourisme Mont-Tremblant, the Government of Canada is demonstrating its commitment to fostering the development of tourism, a profitable sector for the Laurentides economy," said Minister Lebel.

This large-scale sporting event, taking place for the second consecutive year in the Laurentides region, is the fruit of the concerted efforts of local tourism enterprises and regional stakeholders. Last year, the two races held in Mont-Tremblant were marked by success, with more than 4,500 athletes from over 50 countries taking part. These signature events earned IRONMAN Mont-Tremblant several distinctions, including the PRESTIGE award for International Sporting Event of the Year from the Canadian Sport Tourism Alliance. This success paves the way for further development of the international sporting event tourism niche in the region. Indeed, the Government of Canada sees it as excellent news that Mont-Tremblant has been selected to host the IRONMAN 70.3 World Championship in September 2014, an event that will serve as an exceptional opportunity to showcase the Mont-Tremblant region, Quebec and Canada as a whole.

The funding will be used to promote both the Tremblant region as a training site for long-distance triathlons as well as the half-IRONMAN Mont-Tremblant and IRONMAN Mont-Tremblant events for 2013 and 2014. These promotional activities will include the design of Web vignettes, the broadcast of advertising messages to target markets, notably in the United States and Europe, and the installation of public signage on the site.

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This assistance, granted in the form of a $1,200,000 non-repayable financial contribution over two years, has been awarded through Canada Economic Development's Quebec Economic Development Program.

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