Canadian Food Inspection Agency

Canadian Food Inspection Agency

November 08, 2005 16:29 ET

Government of Canada Supports Launch of Mrs. Cookwell Food Safety

The Government of Canada supports today's announcement of the Canadian Partnership for Consumer Food Safety Education's national safe food handling campaign for young adults. Attention: City Editor, Education Editor, Food/Beverage Editor, Health/Medical Editor, News Editor OTTAWA, ONTARIO--(CCNMatthews - Nov. 8, 2005) - True or False? Using the sniff test to tell whether food is still "good" is OK? Answer . . . false! You can't tell if food is safe to eat by smelling it or looking at it. Soon, college and university students across Canada will know this and other important food safety facts, thanks to advice from Mrs. Cookwell.

The Government of Canada supports today's announcement of the Canadian Partnership for Consumer Food Safety Education's national safe food handling campaign for young adults. The campaign is being launched on university and college campuses since this is often the first place where young people live on their own, and cook for themselves. The fun campaign features the smart, motherly Mrs. Cookwell character whose mission is to educate young Canadians about food safety dangers in their kitchens.

This campaign is being rolled out November 14 - 17 coast-to-coast by teams of students at each of the 23 participating campuses. After learning about food safety by using Mrs. Cookwell's tools, including colourful handouts, fridge magnets and recipes, the students will be prepared to take proper food safety steps in their own kitchens.

Did you know that the Public Health Agency of Canada estimates that approximately eleven to thirteen million cases of foodborne illness occur in Canada each year from infections caused by bacteria (like Salmonella), viruses (like Hepatitis A) and parasites (like Cryptosporidium)?

Avoid foodborne illness by following the Partnership's four simple food safety messages:
CLEAN: Wash hands and surfaces often;
CHILL: Refrigerate or freeze food promptly;
COOK: Cook food to proper temperatures; and
SEPARATE: Don't cross-contaminate.

Agriculture and Agri-Food Canada, the Canadian Food Inspection Agency and Health Canada are founding members of the Partnership which was established in 1997. The Canadian Partnership for Consumer Food Safety Education is a national association of over 50 public and private organizations committed to educating Canadians about the ease and importance of safe food handling in the home. The Partnership created the website, www.canfightbac.org and adopted the FightBAC® food safety mantra clean, separate, cook and chill to reduce foodborne illness in Canada.

For more information on the Mrs. Cookwell campaign, visit the Partnership's website at www.canfightbac.org and click on Mrs. Cookwell.

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Media Inquiries:

For interviews regarding the Partnership's Mrs. Cookwell campaign, please contact:

Anne Yourt (English)
Fleishman-Hillard
(416) 214-0701
yourta@fleishman.com

Myriam Crevier (French)
Fleishman-Hillard
514-866-6776
crevierm@fleishman.com
/For further information: Anne Yourt (English)
Fleischman-Hillard for the Canadian Partnership for Consumer Food Safety Education
(416) 214-0701/ IN: EDUCATION, FOOD, HEALTH, SOCIAL

Contact Information

  • Cheryl Jitta, Senior Communications Advisor, Canadian Food Inspection Agency
    Primary Phone: 613-225-2342 ext. 4126
    Secondary Phone: 613-294-0159
    E-mail: jittac@inspection.gc.ca