Government of Canada

Government of Canada

July 21, 2009 11:00 ET

Government of Canada Supports Les FrancoFolies de Montreal

MONTREAL, QUEBEC--(Marketwire - July 21, 2009) - On behalf of the Honourable Tony Clement, Minister of Industry, Steven Blaney, Member of Parliament for Levis-Bellechasse, today announced the Government of Canada's investment of more than $1.5 million to support Les FrancoFolies de Montreal.

"Today's announcement is exciting news to all involved in Les FrancoFolies de Montreal," said Mr. Blaney. "The funding from the Marquee Tourism Events Program highlights our government's recognition of the immense impact that Les FrancoFolies de Montreal has on the local economy."

"This concrete offer of support for Les FrancoFolies de Montreal from the federal government is wonderful news," said Alain Simard, President and founder of Les FrancoFolies de Montreal. "This additional financing will not only help develop and enrich this year's activities and shows, including our major events, the Tente slam Pepsi and the Place de la famille le Lait, but will also help to improve the Clark Street parking lot stage and facilities as well as help fund the promotion and publicity of the event."

Les FrancoFolies de Montreal features more than 200 performances that showcase the musical talents of the French-speaking world. The Marquee Tourism Events Program funding will make it possible to add a large-scale production for each evening throughout the festival as well as enhance the calibre of other special events. Focus will also be on increasing family-oriented activities, developing a new outdoor broadcasting and creative site, as well as making improvements to festival attractions.

The Government of Canada, through the Marquee Tourism Events Program, is investing $100 million over two years to assist marquee events across the country. This budget funding will help event organizers expand their reach and promote Canada as a must-see tourist destination to visitors from around the globe. Additional projects are now being reviewed, and successful applicants are expected to be announced at a future date.

The Marquee Tourism Events Program is one of several tourism-related programs in the Government of Canada's Economic Action Plan. These programs provide measures to support Canada's economy, stimulate the growth of tourism and contribute to the development of Canada's visitor economy over the long term. They include the following:

- $150 million over two years for national parks and historic sites; and-

- $40 million over two years to the Canadian Tourism Commission for domestic and international marketing.

For more information, please visit the Marquee Tourism Events Program website (http://www.ic.gc.ca/eic/site/dsib-tour.nsf/eng/home) or the Canada's Economic Action Plan website (http://www.actionplan.gc.ca/eng/index.asp).


BACKGROUNDER

The Marquee Tourism Events Program (MTEP)

Canada's Economic Action Plan provides $100 million in funding over two years for marquee tourism events that draw a significant number of tourists to Canada.

Marquee tourism events provide significant cultural, sporting and recreational opportunities for Canadians and attract national and international audiences to all parts of the country. Support for these events contributes to Canada's visitor economy by sustaining or increasing the level of tourism and tourism-related spending that benefits hotels, restaurants and a variety of small and medium-sized businesses.

As a result, the Marquee Tourism Events Program (MTEP) will provide funding to support annually recurring, world-class events that generate significant levels of tourism and that aim to attract a significant amount of international media attention to Canada as a tourism destination. Events must be well-established and have a tradition of programming excellence.

The Government of Canada recognizes that tourism is an important driver of economic activity in all regions of Canada and that further expansion of Canada's tourism industry can increase tourism export revenues and provide stimulus to the economy at a critical time.

The program requirements are strict and targeted. All interested applicants for the MTEP must demonstrate how their event will contribute to the objectives of the program to help events deliver enhanced world-class programs and experiences, thereby increasing or sustaining the number of tourists from within and outside Canada. If funding is provided, all applicants will be required to provide annual audited financial statements for the years in which funding is received and the two years following the completion of the proposed project. An independent study examining the economic impact of the funding is also required. Applicants will also be subject to monitoring and independent audits for the funds received.

The economic impact of the tourism industry is significant, representing 2 percent of Canada's gross domestic product, over 662 900 jobs in all regions across the country and $20 billion in government revenues.

Canada's Economic Action Plan is intended to stimulate the economy and invest in our long-term growth. The tourism initiatives in this plan lay out a framework for branding Canada as a tourism destination of choice for domestic and international visitors.

Contact Information

  • Office of the Honourable Tony Clement
    Minister of Industry
    Laryssa Waler - A/Press Secretary
    613-995-9001
    or
    Industry Canada
    Media Relations
    613-943-2502