Industry Canada

Industry Canada
Canada's Economic Action Plan

Canada's Economic Action Plan

November 13, 2010 13:45 ET

Government of Canada Supports the 2010 Grey Cup Festival in Edmonton

EDMONTON, ALBERTA--(Marketwire - Nov. 13, 2010) - The Honourable Rona Ambrose, Minister of Public Works and Government Services and Minister for Status of Women, on behalf of the Honourable Tony Clement, Minister of Industry, today celebrated the Government of Canada's investment of $425 914 to support the 2010 Grey Cup Championship Game and Festival under the Marquee Tourism Events Program (MTEP).

"As an Edmontonian, I am thrilled that the city of champions will be hosting the 98th Grey Cup. Our government's investment will boost tourism in the City of Edmonton and help boost the local economy," said Minister Ambrose. "Through this funding, Edmonton will be showcased as a prime destination for tourists and football fans alike."

This will be the 98th Grey Cup and the fourth time that it is held in Edmonton. The last time was in 2002 and it drew a crowd of more than 62 000 people to the game. The 2010 event is being undertaken by the Edmonton Eskimo Football Club and Grey Cup 2010 Inc. The game will be preceded by a week of festivities hosted by the community, including entertaining and engaging events for all ages such as a family fun street festival, a Grey Cup festival parade, a gala dinner and concert, and CFL player awards.

This funding will allow the Grey Cup to attract a variety of visitors to Edmonton in 2010, boosting the event's overall economic impact on the city and surrounding region.

"The financial support of the Government of Canada's Marquee Tourism Events Program has greatly assisted in the promotion of the 2010 Grey Cup Championship Game and Festival, and has helped to showcase both the City of Edmonton and the Province of Alberta as world-class tourist destinations," said Duane Vienneau, 2010 Grey Cup Executive Director. "It has allowed us to bring in the Capital Power Zipline and to reach markets across North America — projects that otherwise may not have been achievable."

"We appreciate of the Government of Canada's contribution, which showcases Edmonton as a welcoming tourism destination and highlights our city's sports culture," said Ken Fiske, Vice-President, Economic and Tourism Development, of the Edmonton Economic Development Corporation. "Edmonton, as Canada's Festival City, has an outstanding track record of welcoming the world through hosting sports and cultural events year-round."

MTEP is a two-year program under Canada's Economic Action Plan. It supports tourism events in all parts of the country with the goal of providing a much-needed boost to the Canadian tourism industry, which faced several challenges at the beginning of the global recession. Now in its final year, MTEP will provide up to $39 million in federal investments to festivals and events to stimulate the economy and help promote Canada as a global destination of choice.

Canada's Economic Action Plan sets out to stimulate the Canadian economy through numerous programs that support local economies. The Government of Canada is committed to tourism, a $71.5-billion industry that included 650 000 jobs in 2009 and that helps communities and regions thrive as they host national and international travellers in all parts of the country.

For more information, please visit the MTEP website ( or Canada's Economic Action Plan website (

If there is a discrepancy between any printed version and the electronic version of this news release, the electronic version will prevail.

Contact Information

  • Office of the Honourable Tony Clement
    Minister of Industry
    Lynn Meahan - Press Secretary
    2010 Grey Cup
    Duane Vienneau
    Executive Director