Government of Canada

Government of Canada

April 27, 2009 11:30 ET

Government of Canada Supports the Charlottetown Festival

CHARLOTTETOWN, PRINCE EDWARD ISLAND--(Marketwire - April 27, 2009) - The Honourable Gail Shea, Minister of Fisheries and Oceans, today announced the Government of Canada's investment of $958 000 to support the Charlottetown Festival.

"Today's funding announcement will benefit not only the Charlottetown Festival, but also the thousands of local businesses that provide services to event attendees," said Minister Shea. "International visitors play a key role in the success of our community. Having support through programs like the Marquee funding will ensure the Charlottetown Festival continues to attract the numbers that allow these local businesses to thrive."

The Marquee Tourism Events Program (MTEP) is a Government of Canada initiative under Canada's Economic Action Plan designed to provide $100 million in funding over two years for marquee tourism events in support of the visitor economy. This program will help events that attract a large number of international visitors to maintain and enhance their appeal. It will also help events that are established nationally to gain an international presence.

The Program is divided into several funding streams - beginning with the Summer 2009 one-time injection of funds. A call for proposals with a deadline of May 8, 2009, has been issued for tourism events that meet the eligibility criteria for the next phase of the program. An additional call for proposals will be announced in fall 2009.

"This contribution to the Charlottetown Festival will go directly into programming, into enhancing our world-class celebration of Canadian performing and visual arts," said David MacKenzie, CEO of the Confederation Centre of the Arts. "With today's announcement, Charlottetown and Prince Edward Island can look forward to attracting more off-Island visitors and more international visitors to experience our cultural icons, such as Canada's longest-running musical, Anne of Green Gables - The Musical™, and new musical theatre productions such as the greatly anticipated Disco Cirque."

The Charlottetown Festival has been named Business of the Year by the Tourism Industry Association of Canada and was also named a Top 100 Event in Canada for many years by the American Bus Association. These are two of the many organizations that rely on this event's annual attractions, which include professional musical theatre, free outdoor performances and gallery exhibitions. This new investment will increase the Charlottetown Festival's international reputation, allowing for additional investments in programming, a two-week festival extension and additional international marketing opportunities.

The recipients of this funding stream put forth proposals to the Government of Canada that met the eligibility criteria and objectives of the program. The Charlottetown Festival is just one of Canada's annual, world-class marquee tourism events that have been granted funding under the Summer 2009 MTEP funding stream.

Today's other recipients of the Summer 2009 MTEP funding stream are:

- The Calgary Stampede,

- The Edmonton International Fringe Theatre Festival,

- Le Festival d'ete de Quebec,

- Le Festival International de Jazz de Montreal,

- The Shaw Festival,

- The Stratford Shakespeare Festival, and

- The Toronto International Film Festival.

The MTEP complements the numerous federally funded, tourism-related programs that are part of the Government of Canada's Economic Action Plan. These programs, which provide measures to support Canada's economy, stimulate the growth of tourism and contribute to the development of Canada's visitor economy over the long term, include:

- $40 million over two years to the Canadian Tourism Commission for domestic and international marketing; and

- $150 million over two years for national parks and historic sites.

For more information, please visit the Industry Canada website at

Contact Information

  • Industry Canada
    Media Relations
    Office of the Honourable Diane Ablonczy
    Minister of State (Small Business and Tourism)
    Catherine Godbout
    613-668-5406 (cell)