Industry Canada

Industry Canada

February 09, 2010 14:28 ET

Government of Canada Supports the Montreal High Lights Festival

MONTREAL, QUEBEC--(Marketwire - Feb. 9, 2010) - On behalf of the Honourable Tony Clement, Minister of Industry, the Honourable Christian Paradis, Minister of Natural Resources and Member of Parliament for Mégantic–L'Érable, today announced the Government of Canada's investment of more than $1 million to support the Montréal High Lights Festival as part of the Marquee Tourism Events Program.

"Today's funding announcement will benefit not only the Montréal High Lights Festival, but also the thousands of businesses that provide services to event attendees," said Minister Paradis. "Through the Government of Canada's Marquee Tourism Events Program, the festival can continue to be instrumental in showcasing Montréal as a premiere international host and a city truly dedicated to making visitors feel welcome."

"We are very glad to count on the financial support of Industry Canada," said Mr. Alain Simard, President, Montréal High Lights Festival. "This funding allows us to set up many of our free activities and supports the launch of the Caliente! concert series and new concepts in the Wine and Dine Experience program. These new additions offer Montrealers and tourists an enhanced festival experience, while raising the international profile of Montréal and Canada during the winter." 

The Montréal High Lights Festival is a multidisciplinary event that brings together a diverse array of artistic performers and the digital arts. Programming includes two flagship events: the High Lights Event, a free outdoor production combining multimedia presentations, circus arts and music; and the All-Nighter, which presents some 200 activities, most of them free, during a night of exhibitions, shows and workshops.

Funding from the Marquee Tourism Events Program will enable the festival to add new and enhanced programming, including a series of dining and culinary activities, music and dance performances, pyrotechnics, acrobatics and more. The festival will also increase its marketing and promotional efforts through additional print and online advertising aimed at attracting both domestic and international visitors to Montréal and its surrounding areas.

The Government of Canada's Marquee Tourism Events Program is investing $100 million over two years to assist events such as this one across the country. This program will help organizers expand the reach of their events and promote Canada as a must-see tourist destination to visitors from around the world.

The Marquee Tourism Events Program is one of several tourism-related programs announced in Canada's Economic Action Plan. These programs provide measures to support Canada's economy, stimulate the growth of tourism and contribute to the development of Canada's visitor economy over the long term. They include the following:

  • $150 million over two years for national parks and historic sites; and
  • $40 million over two years to the Canadian Tourism Commission for domestic and international marketing.

For more information on the Marquee Tourism Events Program, please visit the Canada's Economic Action Plan website.

If there is a discrepancy between any printed version and the electronic version of this news release, the electronic version will prevail.


 The Marquee Tourism Events Program

Canada's Economic Action Plan provides $100 million in funding over two years for marquee tourism events that draw a significant number of tourists to Canada.

Marquee tourism events provide significant cultural, sporting and recreational opportunities for Canadians and attract national and international audiences to all parts of the country. Support for these events contributes to Canada's visitor economy by sustaining or increasing the level of tourism and tourism-related spending that benefits hotels, restaurants and a variety of small and medium-sized businesses.

As a result, the Marquee Tourism Events Program will provide funding to support annually recurring, world-class events that generate significant levels of tourism and that aim to attract a significant amount of international media attention to Canada as a tourism destination. Events must be well-established and have a tradition of programming excellence.

The Government of Canada recognizes that tourism is an important driver of economic activity in all regions of Canada and that further expansion of Canada's tourism industry can increase tourism export revenues and provide stimulus to the economy at a critical time.

All interested applicants for the Marquee Tourism Events Program must demonstrate how their event will contribute to the objectives of the program to help events deliver enhanced world-class programs and experiences, thereby increasing or sustaining the number of tourists from within and outside Canada. If funding is provided, all applicants will be required to provide annual audited financial statements for the years in which funding is received and the two years following the completion of the proposed project. An independent study examining the economic impact of the funding is also required. Applicants will also be subject to monitoring and independent audits for the funds received.

The economic impact of the tourism industry is significant, representing 2 percent of Canada's gross domestic product, over 662 900 jobs in all regions across the country and $20 billion in government revenues.

Canada's Economic Action Plan is intended to stimulate the economy and invest in our long-term growth. The tourism initiatives in this plan lay out a framework for branding Canada as a tourism destination of choice for domestic and international visitors.

Contact Information

  • Office of the Honourable Tony Clement
    Minister of Industry
    Lynn Meahan
    Press Secretary
    Industry Canada
    Media Relations