Government of Canada

Government of Canada

April 27, 2009 12:03 ET

Government of Canada Supports the Toronto International Film Festival

TORONTO, ONTARIO--(Marketwire - April 27, 2009) - The Honourable Peter Kent, Minister of State of Foreign Affairs (Americas), today announced the Government of Canada's investment of $3 million to support the Toronto International Film Festival (TIFF).

"We are pleased to announce this funding for the Toronto International Film Festival," said Minister of State Kent. "It will help TIFF expand and ensure that it has the resources it needs to attract visitors from all parts of the globe, and these visitors have a significant impact on our economy. It will allow TIFF to build on past success and, in turn, strengthen the economic contribution this event's visitors bring to the city."

The Marquee Tourism Events Program (MTEP) is a Government of Canada initiative under Canada's Economic Action Plan designed to provide $100 million in funding over two years for marquee tourism events in support of the visitor economy. This program will help events that attract a large number of international visitors to maintain and enhance their appeal. It will also help events that are established nationally to gain an international presence.

The Program is divided into several funding streams - beginning with the Summer 2009 one-time injection of funds. A call for proposals with a deadline of May 8, 2009, has been issued for tourism events that meet the eligibility criteria for the next phase of the program. An additional call for proposals will be announced in fall 2009.

"We are very thankful to the Government of Canada for this investment in our festival," said Piers Handling, TIFF Director and CEO. "For 10 days every September, the vibrancy of the city and the Festival make Toronto the international destination for film lovers and industry alike. This funding allows us to even further promote all that the city and the Festival have to offer."

Funding will enable TIFF to increase capacity, diversify programming, improve service and build awareness to elevate the profile of the Festival. It attracts over 300 000 visitors and 1000 international media. Host to over 500 international stars, TIFF serves as a platform for Canadian film talent to share stories and ideas and build partnerships.

The recipients of this funding stream put forth proposals to the Government of Canada that met the eligibility criteria and objectives of the program. TIFF is just one of Canada's annual, world-class marquee tourism events that have been granted funding under the Summer 2009 MTEP funding stream.

Today's other recipients of the Summer 2009 MTEP funding stream are:

- The Calgary Stampede,

- The Charlottetown Festival,

- The Edmonton International Fringe Theatre Festival,

- Le Festival d'ete de Quebec,

- Le Festival International de Jazz de Montreal,

- The Shaw Festival, and

- The Stratford Shakespeare Festival.

The MTEP complements the numerous federally funded, tourism-related programs that are part of the Government of Canada's Economic Action Plan. These programs, which provide measures to support Canada's economy, stimulate the growth of tourism and contribute to the development of Canada's visitor economy over the long term, include:

- $40 million over two years to the Canadian Tourism Commission for domestic and international marketing; and

- $150 million over two years for national parks and historic sites.

For more information, please visit the Industry Canada website at

Contact Information

  • Industry Canada
    Media Relations
    Office of the Honourable Diane Ablonczy
    Minister of State (Small Business and Tourism)
    Catherine Godbout
    613-668-5406 (cell)