Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

June 27, 2011 12:37 ET

Government of Canada Working with Industry to Improve Beef Quality

DRAYTON VALLEY, ALBERTA--(Marketwire - June 27, 2011) - The Government of Canada is investing in research that will benefit the beef industry by enhancing the quality of beef cattle. Rob Merrifield, MP for Yellowhead, on behalf of Agriculture Minister Gerry Ritz, announced today an investment of $1.7 million to the Canadian Simmental Association (CSA).

"This investment will enhance the quality, value and ultimately the overall competitiveness of Canada's beef and cattle industry," said MP Merrifield. "We are committed to investing in opportunities which will help farmers remain competitive and ultimately increase their profitability."

Using DNA and other genetic data, this three-year project will help cattle breeders identify, select and breed cattle that have higher fertility and mothering ability, growth and feed efficiency, and produce a more desirable beef product. The results will be shared through various beef sector groups including the Canadian Beef Breeds Council.

"As a result of the Government's financial support, the CSA and our project partners are able to continue to work together to ensure Canada's seedstock sector is at the forefront of genetic research and global competitiveness" said CSA President Rick McIntyre. "This project will assist Canadian producers in our ongoing efforts to supply premium quality genetics, cattle and beef to both the domestic and international marketplaces."

This investment is from Canadian Agricultural Adaptation Program (CAAP), a five-year (2009-2014), $163-million program with the objective of facilitating the agriculture industry's ability to seize opportunities, respond to new and emerging issues, and test solutions to new and ongoing issues.

The Next Phase of Canada's Economic Action Plan, coupled with other Government of Canada programs and initiatives such as CAAP, continues to help farmers by focusing on creating jobs and strengthening the economy. Investments in new and emerging market opportunities will help build an even stronger agriculture industry and Canadian economy for the future.

For more information on CAAP, please visit

Contact Information

  • Media Relations
    Agriculture and Agri-Food Canada
    Ottawa, Ontario

    Sandy Russell
    Project Manager
    Canadian Simmental Association

    Meagan Murdoch
    Press Secretary
    The Office of the Honourable Gerry Ritz