Western Economic Diversification Canada

Western Economic Diversification Canada

August 05, 2011 15:30 ET

Governments of Canada and Saskatchewan Support Provincial Presence at International Agriculture Equipment Trade Show in Germany

SASKATOON, SASKATCHEWAN--(Marketwire - Aug. 5, 2011) - Saskatchewan agricultural equipment manufacturers will have a greater presence at Agritechnica 2011, an international agricultural machinery trade show in Hanover, Germany, in mid-November, thanks to federal and provincial government investments for the Saskatchewan Trade and Export Partnership pavilion at the event.

An announcement was made today in Saskatoon by the Honourable Lynne Yelich, Minister of State for Western Economic Diversification. WD is providing $282,000 to increase awareness of Saskatchewan and Western Canadian agricultural machinery companies and help them expand their participation in global markets by increasing their equipment exports.

Saskatchewan Ministry of Advanced Education, Employment and Immigration and Export Development Canada are also supporting the event.

"Our Government is pleased to invest in a pavilion for Saskatchewan agriculture equipment manufacturers at Agritechnica to raise the profile of western Canadian small- and medium-sized enterprises and help brand Saskatchewan manufacturers as global leaders," said Minister Yelich. "We will continue to open new markets for Canadian businesses in order to create new jobs for Canadians."

"Farming remains an important sector for immigration to Saskatchewan, particularly as we continue to foster entrepreneurship in our province," said Rob Norris, Minister of Advanced Education, Employment and Immigration. "Agritechnica is an excellent platform to promote Saskatchewan's rich opportunities for farm owners and operators."

The Saskatchewan pavilion will be one of the largest pavilions at Agritechnica, including a stage area, private meeting rooms, a two-level structure for special events and multi-media presentations throughout the stand area. Promotional signage, multilingual promotional material, and interpreter support will also be included.

Approximately 23 Saskatchewan-based manufacturing companies, companies with significant manufacturing and distribution operations in the province, non-government organizations and provincial ministries are confirmed to attend the event. That number is expected to grow by the time Agritechnica starts in November.

"We are proud to assist our agricultural manufacturing members pursue international markets for their products," said Lionel LaBelle, President & CEO with STEP. "They do an exceptional job of establishing international sales and STEP knows that the partnership announced today is extremely advantageous for members in this vibrant sector. In 2009, the Saskatchewan display resulted in orders of more than $10 million and opened up opportunities in 28 countries where no previous connections or relations existed prior. This speaks to the quality of our products and our intent is to build on this success."

Held every two years, Agritechnica is the world's largest agricultural machinery exhibition. In 2009, it hosted 2,200 exhibitors and almost 350,000 visitors from around the world.

Western Economic Diversification Canada works with the provinces, industry associations and communities to promote the development and diversification of the western economy, coordinates federal economic activities in the West and advances the interests of western Canadians in national decision making.

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Contact Information

  • Jerra Byrne
    Office of the Minister
    Western Economic Diversification

    Richelle Bourgoin
    Communications Consultant
    Advanced Education, Employment and Immigration
    (306) 787-8153

    Lionel LaBelle
    President and CEO
    Saskatchewan Trade and Export Partnership
    (306) 787-1550 (Regina) / (306) 933-6552 (Saskatoon)
    Cellular: (306) 227-8275

    WD Toll-Free Number: 1 888 338-WEST (9378)
    Teletypewriter (TTY): 1 877 303-3388
    WD is online at www.wd-deo.gc.ca