OTTAWA, ONTARIO--(Marketwired - Nov. 4, 2013) - His Excellency the Right Honourable David Johnston, Governor General of Canada, today launched My Giving Moment, a national multimedia campaign that encourages Canadians to discover and seize their "giving moments" and then act on them. This campaign, inspired by His Excellency, is part of an ongoing effort to foster Canadian giving and build a smarter and more caring nation.
"We are a country that cares and, as Canadians, it's in our DNA to give," said His Excellency. "We have built communities based on neighbour helping neighbour. Big or small, every gesture counts, because when we help in any way, we are lifting someone else's spirit. I hope that this campaign will encourage Canadians to find their own giving moments and pass them on to others-whether in time, talent or money."
My Giving Moment will encourage Canadians to give back to their communities, neighbours, charities and causes. To participate, Canadians are invited to visit the campaign website at www.mygivingmoment.ca to share their personal "giving moment" or to browse for ideas on how to give. Participants can also challenge others and share their ideas on social media platforms such as Facebook, Twitter and Instagram, by using the hashtag #givingmoment. The campaign will also feature television and online advertising as well as public relations initiatives.
Inspired by His Excellency's vision, leaders from the corporate, community and media sectors have come together to support the campaign, partnering with the Rideau Hall Foundation.
They all share the Governor General's commitment to giving as the key to creating a smarter and more caring Canada.
National Partners: BMO Financial Group, CGI, CIBC, Home Hardware, Manulife Financial, RBC, Scotiabank, TD Bank Group, TELUS and CBC/Radio-Canada
Supporting Partners: Deloitte, National Bank, Procter & Gamble, Target Canada, Tim Hortons, City and Shaw Media
About the Rideau Hall Foundation
The recently established Rideau Hall Foundation will amplify the scope and reach of the Governor General's office as it connects, inspires and honours Canadians. As an independent and non-political charitable organization the Foundation works closely with the Governor General's office and other partners to cultivate initiatives to foster Canadians' sense of values and identity, increase their potential for excellence, and strengthen their aspiration for a better country.
My Giving Moment is one of the Foundation's first initiatives. Other initiatives will follow as the Foundation evolves and mobilizes partnerships around inspiring ideas and proposals.
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