GPS Industries, Inc.
OTC Bulletin Board : GPSN

GPS Industries, Inc.

August 23, 2005 06:58 ET

GPS Industries and Party Poker Announce Joint Marketing Pilot ...

GPS Industries and Party Poker Announce Joint Marketing Pilot Program; Online Gaming Company to Leverage Golf Solutions Provider's Advertising Network Attention: Business/Financial Editor NEW YORK--(CCNMatthews - Aug. 23, 2005) - NEW YORK, Aug. 23, 2005 (PRIMEZONE) -- GPS Industries, Inc. (GPSI) (OTCBB:GPSN); a leading innovator of Wi-Fi wireless and GPS-enabled multimedia communications and management solutions for golf facilities and Party Poker, a division of Party Gaming PLC, (PRTY: FTSE) London; a leading online gaming company, today announced a joint marketing program to enable Party Poker to promote an online poker tournament to more than 80,000 golfers. Under the pilot program, golfers at 15 golf courses that use GPS Industries' portable handheld and cart-mounted units will receive promotions for the upcoming tournament. Under the terms of the agreement, Party Poker will compensate GPS Industries for every player who signs up through the GPS units.

"GPS Industries' advertising network represents a unique way to invite consumers within the golfing community to continue their competition online at the world's largest online poker site," said Party Poker, Plc. Sanjay Balakrishnan -- Head of Marketing.

Pending successful completion of the pilot, GPS Industries plans to expand this type of program globally to its golf courses worldwide. "We're excited to initiate this program with a company that embraces the technology, sees the advertising potential and the love of the game of golf to deliver an unmatched experience for consumers," said Robert C. Silzer, Sr., Chairman, CEO and Director of GPS Industries.

Golfers use the GPS units to obtain distance measurements and view graphics of the course as well as to communicate with the pro shop and clubhouse. Over the course of the 45-day campaign, golfers at 15 select courses will receive promotions for the poker tournament, offering them incentives such as ball markers, golf tees and a matched $50.00 deposit by Party Poker for each golfer who registers on www.partypoker.com with $50.00 in their account. Registrants who play in the poker tournament will have the chance to win cash prizes, with a grand prize of $10,000 awarded to the first place finisher. The program will reach the estimated 20,000 golfers who use the selected golf courses each day.

About GPS Industries, Inc.

GPS Industries, Inc. (GPSI) develops and markets GPS and Wi-Fi wireless multimedia solutions to enable managers of golf facilities, resorts, sporting events, and residential communities worldwide to generate significant new revenue streams and improve operational efficiencies. The company's unique and patented Inforemer(tm) product line provides a complete GPS golf business solution, combining a powerful backend management information system and revenue generating modules with mobile color handheld or cart-mounted Differential GPS units, seamlessly connected via a wireless, high-speed Wi-Fi network. GPSI owns the GPS golf patents for all major golf markets worldwide, including North America, Australia, Japan and 11 European nations. For additional information on GPSI and its solutions, please visit www.gpsindustries.com .

About Party Poker Plc

Founded in 1997, PartyGaming Plc has become one of the world's leading online gaming companies. Their flagship site, PartyPoker.com, was launched in 2001. Since then, it has become the world's largest online poker brand in terms of number of players and overall revenues. PartyGaming also operates other online gaming sites, including StarluckCasino.com Online and PartyBingo.com. They are licensed by the Government of Gibraltar, where they have their headquarters. They also have offices in India and the U.K. www.partygaming.com /For further information:


CONTACT:  GPS Industries, Inc.
          Brad Allen, Vice President
          (604) 576-7442, ext. 114
          bradallen@gpsindustries.com
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