GPS Industries, Inc.
OTC Bulletin Board : GPSN

GPS Industries, Inc.

August 16, 2007 06:30 ET

GPS Industries Partners With New York's MSL Productions to Build Narrowcast Media Revenues

Leading Sports Marketing Firm Helps Launch National Ad Sales

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Aug. 16, 2007) - GPS Industries, Inc. (GPSI) (OTCBB:GPSN), the world's leading provider of WiFi-enabled GPS golf management systems and targeted on-course media, is pleased to announce a partnership with MSL Productions (MSL) of New York City.

The Company's Inforemer® Golf Management System features highly vivid cart-mounted LCD panels that deliver strategic playing tips and distance measurement information to enrich the golfer's on-course playing experience. As these LCD panels also support the display of various ad messages, GPS Industries launched the InforeMedia division to develop this potentially lucrative, recurring revenue opportunity.

"For several years we have seen individual golf courses capitalize on the advertising opportunity our Inforemer system represents," said Steven Barrett, Chief Marketing Officer for GPS Industries. "With our InforeMedia division we simply aggregated our customer base into a narrowcast media network to leverage the full value of the vast audience we reach, now more than 5 million golfers. Advertisers covet this demographic because it is highly targeted, with significant disposable income and an appetite for a wide variety of products and services. They are able and active consumers."

MSL Productions is a multifaceted agency comprised of seven fully integrated divisions that offer innovative programs and marketing solutions for numerous high-profile clients. MSL is recognized for the breadth of its strategic marketing relationships and for building unique business opportunities.

"We are very excited about the opportunity to work with GPS Industries," said Shawn Garrity, President of MSL. "We believe their strength of leadership and industry leading products will allow us to provide excellent results for brands across a variety of sectors."

GPSI's Barrett concludes: "MSL brings a multitude of rare talents and relationships to our media division. There are some obvious synergies given their high profile in sports marketing. Beyond that there is a shared vision of just how potent this media opportunity is and I look forward to growing this aspect of the business with the MSL team as a key partner."

About MSL

MSL ( builds and develops cutting-edge entertainment properties with the purpose of connecting consumers, brands and media. In addition to rolling out trend-setting new properties -- such as the Gridiron Bash at Division I schools, the East Meets West All-American Game, and En Vivo, America's premiere music/lifestyle festivals -- our core services include branding, TV production (with assets including, This Week in the Big East, the Villanova Coaches Show, Hofstra University Show, and Hope thru Hoops), sponsorship sales, public relations, celebrity procurement and every aspect of event management. MSL also runs a nationally recognized scouting and recruiting service that works with universities, athletes and media organizations.

About GPS Industries (GPSI)

GPS Industries, Inc. (OTCBB:GPSN) is a global media and technology solutions provider. In the golf industry, the Company's Inforemer® GPS Management System features an integrated WiFi communications network, a comprehensive suite of management tools, and award-winning cart-mounted display units that provide an enriched playing experience for golfers and a lucrative advertising opportunity for the Company and its client facilities. In the community development vertical, the Company's WiStream™ division implements WiFi coverage for residential communities, creating a wireless 'hot-spot' which supports a unique array of WiFi amenities: wireless internet connectivity, location tracking devices, wireless security protection, VOIP phones, mobile point-of-sale systems, and an interactive real estate sales tool. The Company owns key patents for many important GPS and Differential GPS (DGPS) applications in fifteen countries worldwide, including the United States, Australia, Great Britain and Japan. For additional information, please visit

Forward-Looking Statements

Some statements contained in this release may be forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that may cause the company's actual results to differ materially from such forward-looking statements. These risks and uncertainties include, but are not limited to, the company's ability to generate revenues and other factors as described in the Company's literature and filings with the Securities and Exchange Commission.

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