SOURCE: The Maylong Group

November 21, 2007 07:17 ET

GPS Navigation For Dummies™ FD-350 Launches on HSN

ROCHESTER, MI--(Marketwire - November 21, 2007) - The Maylong Group, an emerging leader in easy to use, high quality, personnel GPS navigation products, announces the successful product launch of its GPS Navigation For Dummies FD-350 device on the Home Shopping Network (HSN).

During the Home Shopping Network kickoff earlier this month, the FD-350 made its world premier on the Home Shopping Network. The FD-350 is a state-of-art, feature packed, consumer navigation device using GPS. David Valade, President of the Maylong Group, stated, "We were extremely pleased with the sales performance of our FD-350 during the telecast. It confirms that the consumers are looking for ease of use in a GPS navigation device." He continued, "Our success was certainly due in part to a great partnership between Home Shopping Network and the Maylong Group. Based on the inventory sellout on HSN, company officials expect GPS for Dummies to be one of the hotter selling GPS systems on the market this holiday shopping season."

GPS Navigation For Dummies was designed by the Maylong Group and Wiley Publishing, Inc. to be the world's most user friendly interface, the easiest and most intuitive PND on the market! It has a large (3.5") color touch screen and easy to use For Dummies icons easily guide you through the device. Other features of the FD-350 include over 4.5 million points of interest, text-to-speech pronouncing actual street names and mapping for the US, Canada and Puerto Rico.

"The foundation of the For Dummies brand is in helping consumers tackle new technology and to ensure they get the most from that technology," noted John Hislop, Associate Director for Licensing at Wiley. "We are very excited about our partnership with the Maylong Group. After many months of hard work it is very gratifying to see the product in the marketplace and off to such a great start. We look forward to building many years of shared success and continuing to bring the world's best and easiest to use PNDs to the market place."

In addition to the Home Shopping Network, The FD-350 is also available at other major retailers with a suggested retail price of $349.99. See GPSnavigationfordummies.com for more sales and product information.

About the Maylong Group LLC: Headquartered in Rochester, Michigan, the Maylong Group, LLC. (www.gpsnavigationfordummies.com) is one of the emerging leaders in connected and mobile computing technologies. Its strategy is focused on developing and marketing digital products -- including personal navigation systems, mobile entertainment devices, and digital home electronics -- as well as delivering value-added services through those platforms.

About For Dummies®: With near-universal name recognition and more than 150 million books in print on more than 1,000 subjects, For Dummies (www.dummies.com) is the world's best-selling reference series. It covers topics from health to history, math, sports, self-help, and technology. The For Dummies brand franchise also includes an extensive licensed product line including DVDs, software, consumer electronics, cooking, cleaning, and automotive products, craft and hobby kits, games, and more. For Dummies is a branded imprint of Wiley.

About Home Shopping Network (HSN): The originator of the electronic retailing concept in 1977, HSN, an operating business of IAC (NASDAQ: IACI), is a global multichannel retailing giant offering thousands of products to enhance all aspects of its customers lives. HSN delivers its merchandise across a full spectrum of platforms, including TV, where the network reaches 89 million households and is the 4th largest cable network in the U.S.; and online, through www.hsn.com, which also features value-added video-on-demand and podcasts of products, shows, and tips.

Contact Information

  • CONTACT:

    THE MAYLONG GROUP
    DAVID VALADE
    248-651-9781

    PR SERVICES, INC.
    RON HINGST
    734/662-5544