SOURCE: StayinFront


February 28, 2012 04:00 ET

Grace Foods UK Ltd Selects StayinFront TouchCG Mobile CRM on Android Tablets

Grace Foods UK: Revolutionising Its Sales Force With Best-in-Breed Mobile CRM on Android Tablets

LONDON--(Marketwire - Feb 28, 2012) - StayinFront (UK) Ltd, a leading global provider of on-demand, SaaS and mobile customer relationship management applications, today announced Grace Food UK Ltd has chosen StayinFront TouchCG® as their mobile software platform to optimise field sales operations.

Grace Foods, part of the global GraceKennedy group who have 90 years expertise in the supply of foods to the world, is one of the UK's most progressive food companies, supplying a market-leading range of speciality and world food brands to the retail, wholesale and foodservice sectors throughout the UK, Europe & Africa. Grace Foods UK Ltd has decided to develop a sustainable and more efficient sales force by implementing StayinFront TouchCG mobile Sales Force Efficiency solution and CRM on Android devices across two of its business divisions.

"The key reason we selected StayinFront as our SFA solution provider is because they thoroughly demonstrated their capability in supporting our complex order entry processes across both of our wholesales and convenience sales channels out of the box," said Xanthos Christodoulides, Information Systems Manager for Grace Foods UK. "The strengths within reporting and analytics were also the reasons why StayinFront was chosen over some tough competition. It was clear that they have a wealth of experience working with major consumer goods brands globally and really understood our requirements."

The StayinFront TouchCG mobile platform will be used in the field and integrated with the back office to provide Grace Foods with a holistic view of the customer interactions and sales activities.

Wayne Gallaway, Managing Director EMEA for StayinFront, commented, "We are extremely pleased to be selected by Grace Foods UK. I believe that StayinFront TouchCG CRM on Android Tablets will deliver focus and efficiency for the sales team, and retail insight for the HQ team, to allow constant improvement in targeting, selling and ordering."

About Grace Foods UK Ltd
Grace Foods UK is one of the UK's most progressive food companies, supplying a market-leading range of speciality and world food brands to the retail, wholesale and foodservice sectors throughout the UK and Europe.
Grace Foods is headquartered in Welwyn Garden City, north of London, where, in addition to office facilities, the group operates a 120,000 sq ft state of the art distribution facility comprising ambient, chilled and frozen storage facilities.
The two divisions initially making use of the new system will be:
Enco Products ( started in the early 1930s and now established as one of the largest importers and distributors of Afro-Caribbean food and drinks in the UK & Europe and also
Chadha Oriental Foods ( a specialist supplier of Oriental products to the wholesale and grocery trades.

About StayinFront
StayinFront is a global provider of the world's most innovative customer relationship management solutions. From on-demand and on-premise CRM, to mobile CRM on Androids™, mobile CRM on iPhones and mobile CRM on iPads, its ground-breaking software offers rich functionality, fast deployment and easy-to-use tools that increase sales force effectiveness. StayinFront has been selected as a strategic partner by many of the world's top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit or log on to our blog at

Note to editors: Copyright 2011. StayinFront and StayinFront TouchCG are registered trademarks of StayinFront, Inc. iPhone and iPad are trademarks of Apple, Inc., registered in the U.S. and other countries. Android is a trademark of Google, Inc. All other trademarks are owned by their respective companies. Protected by International Copyright Law.

Contact Information