SOURCE: Planet Nutrition Holdings Inc.

November 16, 2007 16:05 ET

Grammy Award Winning Artist Jorge Moreno to Endorse Planet Nutrition

CHARLOTTE, NC--(Marketwire - November 16, 2007) - Jorge Moreno, 2003 winner of the "Latin Grammy" for "Best New Artist," joins the Planet Nutrition (PINKSHEETS: PNHL) team. Moreno has been nominated for both Latin and Anglo Grammy Awards. Jorge's music reviews have received the maximum "4 Stars" from the Los Angeles Times, Miami Herald, San Antonio Times and New Times. Moreno not only is a talented singer, songwriter, actor, director and producer, but is so fit and handsome that he has modeled and been featured in magazines for Tommy Hilfiger and Roberto Cavalli. Jorge transcends all age and ethnic groups giving him a strong following both in the Latin and Anglo music world. Moreno was one of the first performances to sing in full Spanish on "Good Morning America." Jorge has been featured on two "CBS Television" specials, "I Love Lucy Anniversary" and "One World Jam." His song, "Mi Sufrimiento" was nominated "Best Video" for "Premio lo Nuestro" on Univision. Moreno also self-directed one of the top 10 videos on "MTV en Español," his "Mi Sufrimiento" video. Jorge was spotlighted on the Mun2 Show, "A day with Jorge Moreno" and that episode was nominated for a "Regional Emmy Award." He also recorded "Satellite" and wrote the Spanish version, "Nave Espacial" performed by Carlos Santana and Moreno for the Miramax film "Havana Nights."

After five years of making demos, EMI Music Publishing signed him as a songwriter, and then his music caught the ear of Madonna, whom ultimately signed him as the first Latin artist to her then new Latin imprint Maverick Musica. Suddenly Jorge found himself working with top producers Lester Mendez, A.T. Molina and Andres Levin "each with a different personality, each doing different songs and it really turned out for the best," says Moreno.

The album launched Moreno into the spotlight and basically turned him into "an overnight press sensation" (as described by one reporter from the Miami Herald). The collection of songs on the album show Moreno's delicate finesse for the art of songwriting and drew so much recognition he went on to receive countless amounts of critical praise and T.V. interviews.

"What sets Moreno apart from the typical artist is that he has a very strong sense for business but is a creative and prolific with his own artistic work; he's got his head screwed on right and does not let the glitz and egos of this business affect him." - Jordin Levin (Miami Herald)

Dan Starczewski, President and CEO of Planet Nutrition, stated, "We have the opportunity with a talent such as Jorge Moreno endorsing Planet Nutrition to reach all age groups and teach them the value of exercise and nutrition. Not only is Jorge a great role model, he is an extremely gifted singer, songwriter, director, producer, model and actor."

Get more information on Jorge Moreno at:

SAFE HARBOR: Statements in this press release other than statements of historical fact, including statements regarding the company's plans, beliefs and estimates as to projections are "forward-looking statements." Such statements are subject to certain risks and uncertainties, including factors listed from time to time in the company's SEC filings, and actual results could differ materially from expected results. These forward-looking statements represent the Company's judgment as of the date of this release. The Company does not undertake to update, revise or correct any forward-looking statements.

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    Domenic Martinez