SOURCE: Grapeshot

Grapeshot

September 11, 2017 08:00 ET

Grapeshot Appoints Former Facebook Executive Anshu Khurana as SVP Analytics Solutions

NEW YORK, NY--(Marketwired - September 11, 2017) - Grapeshot, a real-time marketing intelligence and optimization platform, today announced the appointment of former Facebook executive, Anshu Khurana, to SVP Analytics Solutions where she will lead the company's new insights and analytics products division. With extensive global experience in sales and business development, as well as integrated marketing in technology and adtech, Khurana will be based in and will set up Grapeshot's new San Francisco office. She will report directly to Grapeshot Chief Operating Officer Kurt Kratchman.

Khurana is a high impact leader with proven experience and expertise in establishing and developing strategic partnerships to grow revenue for platforms on a global scale. While at Facebook, Khurana built and grew global strategic partnerships for Facebook Advertising and Facebook Messenger, managing billions of dollars worth of business and partnerships.

Prior to Facebook, Khurana was at Microsoft Advertising where she led their foray into adtech and launched Microsoft's Ad Exchange globally. During this time she also developed the advertising monetization model for Microsoft Office Online through the small business Microsoft Office Partner audience, growing revenue. Previous experience includes business development and director roles at Planetguru where she launched a new media portal and was responsible for all revenue streams, as well as her extensive experience in advertising agencies, including McCann Erickson, Lowe and BBDO.

"Anshu is a tremendous talent and will certainly be a valuable asset to meet the growing demands for contextual keyword-based targeting and intelligence for publishers and advertisers," said Kurt Kratchman, Chief Operating Officer, Grapeshot.

Khurana will also take charge of building Grapeshot's presence on the West Coast, opening the company's San Francisco office. She will use this new analytics solutions division and SF business presence to help attract local talent from the Bay Area to further grow Grapeshot's analytics product line.

"Grapeshot is at the forefront of marketing intelligence and optimization technologies, and it is an exciting time to contribute to the company's broader product strategy," said Khurana. "I'm eager to collaborate with some of the most talented, passionate experts in the industry, help shape Grapeshot's insights and analytics product vision and take those to market, and maximize customer value and satisfaction."

About Grapeshot

Grapeshot is a real-time marketing intelligence and optimization company. By deploying machine learning to unlock the value from keyword-based data, Grapeshot's Live Context Marketing Engine helps marketers move from isolated data silos to fully integrated, cross-channel predictive analytics leading to more effective and brand-safe marketing campaigns, improved/cognitive customer engagement, increased customer lifetime value and greater revenue potential and return on advertising spend (ROAS). For more information visit: www.grapeshot.com or follow Grapeshot on Twitter and Facebook.

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