PALO ALTO, CA--(Marketwire - Mar 28, 2012) - GraphScience, a full-service social data and Facebook advertising platform for major brands and retailers, today announced that it has raised $2 million in its Series A investment round. Led by EchoVC Partners and Raptor Ventures, the round will help GraphScience scale in order to support the enormous and rapidly growing demand for its Facebook social data services and Facebook Advertising platform.
GraphScience is built on top of the Facebook ads API and uses powerful proprietary algorithms to harness social graph data to deliver highly targeted campaigns on Facebook for maximum branding and revenue generation. In 2011, GraphScience delivered the staggering sum of more than 4 billion connections and generated massive 4-8x ROI based on click-based conversion for its customers spanning e-commerce, luxury goods, mass-market retail, CPG, and media/entertainment.
"GraphScience is poised to dramatically increase Facebook ad monetization with its analytical approach to social data, its self reinforcing learning algorithms and its deep integration with the social network," said Graph Science Board member Harry DeMott, Managing Partner of Raptor Ventures.
"Facebook ad revenue is expected to grow to $5.3 billion in 2012, and we're confident that GraphScience will continue to execute the most successful campaigns on the social network," said Raymond Rouf, CEO of GraphScience. "We look forward to continuing innovation and are thrilled to have the ability to grow our business to meet current and future demand."
GraphScience previously raised a seed round in July of 2010, which was led by Ted Serbinski and Zig Capital with participation by Eghosa Omoigui. To learn more about GraphScience, please visit www.GraphScience.com.
GraphScience is a social data and advertising company setting the standard for Facebook advertising. We deliver the highest impact branding and revenue for top retailers, CPGs, and brands. Our powerful technology platform manages and analyzes big data, builds a brand's social graph, and generates advertising performance at scale. Founded by a team of social media advertising and technology innovators, GraphScience is headquartered in Palo Alto and backed by leading investors. To learn more about GraphScience, visit www.graphscience.com.