SOURCE: GraphScience


February 28, 2012 08:00 ET

GraphScience, a Full-Service Social Data and Facebook Advertising Platform for Brands, Retailers and CPGs, Launches Today, HauteLook and Other Top 100 Retailers Select the GraphScience SocialEngine to Move Beyond Engagement to Revenue Generation on Facebook

PALO ALTO, CA--(Marketwire - Feb 28, 2012) - GraphScience, a full-service social data and Facebook advertising platform for top 100 brands and retailers officially announced its public launch today, with customers like Ice and HauteLook. Built on top of the Facebook ads API, GraphScience's SocialEngine platform harnesses the social graph with powerful proprietary algorithms and social data to deliver highly targeted campaigns on Facebook for maximum branding and revenue generation. In 2011, GraphScience delivered more than 4 billion connections and generated 4-8x ROI based on click-based conversion for its customers spanning e-commerce, luxury goods, mass-market retail, CPG, and media and entertainment.

GraphScience analyzes millions of targeting combinations across age, gender, location, interests (such as music, movies, hobbies), and more, to identify highly-targeted user segments in real-time and optimize bids to increase return on ad spend. By providing visibility into key metrics through the GraphScience Social Performance Dashboard, the company is able to drive more strategic marketing decisions for its customers. Customers are provided with a dedicated analytics team to help strategize and customize campaigns from start to finish, as well as assist on ad creatives and design.

GraphScience features include:

  • Social Performance Dashboard: Gives brands real-time visibility into campaign performance and key metrics such as orders, revenue, and ROI. The Social Performance Dashboard provides detailed & customizable reports on high-performing consumer segments and social trends to drive strategic decision-making.
  • Creative Optimization Engine: Efficiently creates and analyzes millions of creative combinations to determine which ads attract the right consumers for a brand.
  • Big Data Platform: With billions of data points on social interests, purchase intent behavior, and online conversion, the platform drives GraphScience's real-time optimization.
  • Social Prediction Analyzer: Provides intense statistical modeling leveraging the Big Data Platform to generate demand in a customer's social interest graph.

"GraphScience takes the guess work out of understanding how to find and reach the right consumers on Facebook, and has demonstrated that they not only can help us build a strong fan base on Facebook, but also do it at a cost significantly below industry average," states Dave Haber, Senior Director of Marketing and Social Media at Ice. With its full-service approach, the company seamlessly manages daily, weekly and monthly optimization across millions of ads to deliver the right users and demonstrable revenue for their ad spend, allowing brands to focus on their core competencies.

"Facebook's upcoming IPO is a testament to the impact the social network has on consumers worldwide, and the staying power of social media as a whole," said David Yeom of HauteLook. "There's no question that consumers are on Facebook, sharing, liking and expressing sentiment towards brands. As the only ad optimization platform demonstrating scalable ROI, GraphScience is leading the way in proving Facebook is a viable marketing channel to drive revenue."

"GraphScience has proven that there are significant opportunities for brands to connect to their core consumers on Facebook to drive online and offline sales," says Jonah Goodhart, Founder of Moat and Founding Investor of Right Media. "With their technology approach, I believe this has large implications for advertising on Facebook, and I'm excited to be an investor and advisor to a team that is really breaking ground in social media advertising."

"With over 800 million active users who spend 1.5X more on ecommerce online than any other segment, Facebook is by far the largest and most engaged social network in the world," said Raymond Rouf, CEO of GraphScience. "Recent research suggests that Facebook ad revenue will balloon to $5.3 billion in 2012, which is an enormous market for brands and retailers to tap into, and we predict that social media advertising will overtake display and search as the dominant force within 3-5 years. Our customers have been really pleased with the ROI we deliver, and we will continue to aggressively drive innovation in this area."

To begin driving higher ROI from your Facebook campaigns today, or to learn more about GraphScience, please visit

About GraphScience:
GraphScience is a social data and advertising company setting the standard for Facebook advertising. We deliver the highest impact branding and revenue for top retailers, CPGs, and brands. Our powerful technology platform manages and analyzes big data, builds a brand's social graph, and generates advertising performance at scale. Founded by a team of social media advertising and technology innovators, GraphScience is headquartered in Palo Alto and backed by leading investors. To learn more about GraphScience, visit

About Ice
Ice ( is the destination of choice for the most fashionable, stylish shoppers who want to sparkle without breaking the bank. Since becoming one of the first companies to turn a jewelry store into an online shopping experience in 1999, millions of customers have enjoyed fun, easy, secure and hassle-free shopping at Ice. Internet Retailer lists Ice as one of the top shopping sites online, while media giants like The Wall Street Journal, The New York Times, ABC's Good Morning America and The Ellen DeGeneres Show have all taken notice and featured Ice.

About HauteLook
HauteLook is a premier members-only site that offers private, limited-time sale events on the world's best brands. Each day, members receive an email invitation to the newest, most exclusive sale events on the best merchandise for men, women, kids, home and beauty -- at prices up to 75% off retail. HauteLook launched in 2007 and is headquartered in Los Angeles. HauteLook, Inc. operates as a subsidiary of Nordstrom Inc.

Contact Information

  • Media Contact
    Jennifer Lankford
    Vanessa Camones
    theMIX agency for GraphScience
    Email Contact