SOURCE: Grass Roots America

Grass Roots America

January 26, 2010 08:30 ET

Grass Roots Executive Named 2010 HRO Superstar by HRO Today Magazine

Launches New Blog to Provide Enhanced Communication Among Customers

MIAMI, FL--(Marketwire - January 26, 2010) - Grass Roots, the leading provider of global incentive, recognition and loyalty solutions for channels and consumers, announces that President and CEO Stephen Humphreys has been named an "HRO Today 2010 Superstar Provider" by HRO magazine in the Recognition Category. According to the program criteria, a Superstar is recognized for their innovative contributions to the industry. In keeping with Grass Roots' leadership and innovative approach to customer service, the company also announced the launch of "" an interactive Blog that brings a new dimension to enhancing communications with its customers.

Humphreys, an industry expert known for generating consistent success with performance improvement solutions across many business segments, joined Grass Roots in 2003 and was named to its Board in 2008. He was named as president and CEO in 2009 and is located in the Miami headquarters office. Humphreys' broad industry experience includes the development of the UK's first online incentive platform in conjunction with British Telecom, which is currently operating with 120,000 participants around the world. Versions of the platform were also developed for more than 60 other international organizations including JCB, Vodafone, Oracle and John Deere.

"It's truly an honor to be considered an industry leader by HRO Today and be included among the top industry leaders in our field," said Humphreys. "We are thrilled that Grass Roots has been recognized for bringing a fresh and creative approach to global employee recognition programs that stay ahead of the curve and meet the increasingly sophisticated needs of our customers. We will continue to look ahead, seeking even more inventive ways to help our customers to advance their business objectives and stay competitive with innovative technology."

The company's new Blog is designed to encourage fresh, lively and up-beat dialogue to align the industry due to current trends. Grass Roots welcomes stimulating debate on how to drive performance among employees, consumers and channel partners. The Blog is directed and updated by Humphreys. "We are inviting our customers to contact me personally. Every posting comes directly to me and I'm very much looking forward to out of the box thinking and timely industry discussions that will fuel creativity and advancement in developing new and exciting recognition programs," Humphreys added.

About Grass Roots

Grass Roots, recognized for its global performance improvement solutions, helps clients achieve their business goals through innovative recognition, incentive and loyalty programs to engage and motivate employees, channel partners and consumers. Founded in 1980, Grass Roots is co-headquartered in Miami, London and Singapore and has an expanding network of offices in 27 worldwide locations with over 1,000 employees and five international customer service call centers. Grass Roots offers unparalleled global customized solutions that have a positive influence on attitudes and behaviors and are proven to drive employee engagement, brand recognition, loyalty, sales and productivity.

Grass Roots currently services more than 60 percent of the Top 100 Global Brands, and counts among its customers BMW, RIM BlackBerry, Barclays Bank, and EMC. For more information, visit

Contact Information

  • Media Contact:

    Valerie Harding
    Ripple Effect Communications
    Email Contact
    Tel: 617-536-8887

    Grass Roots Contact:

    Laurence Joly
    Grass Roots
    Email Contact
    Tel: 305-674-7677 x1105