SOURCE: Grass Roots

Grass Roots

October 19, 2009 00:01 ET

Grass Roots Launches Helix3 for Recognition, Incentive and Loyalty Programs

Advanced Global Technology Provides One Platform for Managing Programs for Employees, Channels and Consumers

MIAMI, FL--(Marketwire - October 19, 2009) - Grass Roots, the leading provider of global performance improvement solutions for employee, channel and consumers, announces the launch of Helix3, an advanced next generation suite of technology solutions designed to help clients implement fast, efficient, connected and easily scalable recognition, incentive, and loyalty programs managed centrally and deployed anywhere in the world.

Helix3 is a multi-tier platform that allows consistent global management of three kinds of programs: employee, channel and consumer. The technology framework is highly flexible and can be applied on a local or multi-market basis. It uses the most advanced standards of portal development, which includes web pages made up of 'portlets' that can be customized to meet the needs of individual users. Because of its flexibility, Helix3 platform delivers a strong value proposition while delivering market leading features and functionality for local, national or global incentive, rewards and employee recognition programs.

"Helix3 is supported by Grass Roots offices and staff 'on the ground' in 27 offices around the world," said Stephen Humphreys, president of Grass Roots America. "This gives truly global support to clients who will benefit from the advanced technology features of Helix3 and provides them with our genuine understanding of local cultural, social, business and legislative issues."

Built on a proprietary Service Delivery Platform, Helix3 provides a common suite of tools that can be easily integrated and leveraged. It links to Grass Roots' reward catalogs, which are compiled to present local economic and cultural merchandise, gift certificates, experiences and travel, in more than 120 countries operating in up to 24 different languages. Helix3 also leverages the latest Web 2.0 techniques such as social networking, blogs, news feeds and wikis, which maximizes communications channels and are implemented in an appropriate business setting according to the parameters of the client program.

For example, a client interested in running an employee incentive program with Helix3 will benefit from a straightforward set up and a full suite of global administration tools. Participants are easily added -- or removed. Automatic data uploads or manually keyed results trigger pre-set communications regarding targets and rewards. Interactive quizzes, surveys or web based games can be added to foster knowledge, gather data and add excitement. Multi-channel communication options ensure all audiences are kept fully in the picture and a comprehensive suite of actionable reports allows clients to manage and track the performance of the program.

"Grass Roots investment in Helix3 is another example of our continued leadership and commitment to anticipating our customers' current and future needs," said David Evans, chairman and founder of Grass Roots. "Helix3 offers unprecedented economies of scale by giving clients the opportunity to utilize one platform to locally manage programs on a global basis with all the appropriate local governances. Grass Roots has three secure hosting environments for the platform -- Miami, London and Singapore -- which endorses our 'follow the sun' strategy. Wherever our clients are in the world, a Grass Roots office will be available for support."

For a product demonstration, or for more details:

About Grass Roots

Grass Roots, recognized for its global performance improvement solutions, helps clients achieve their business goals through innovative recognition, incentive and loyalty programs to engage and motivate employees, channel partners and consumers. Founded in 1980, Grass Roots is co-headquartered in Miami, London and Singapore and has an expanding network of offices in 27 worldwide locations with over 1,000 employees and five international customer service call centers. Grass Roots offers unparalleled global customized solutions that have a positive influence on attitudes and behaviors and are proven to drive employee engagement, brand recognition, loyalty, sales and productivity.

Grass Roots currently services more than 60 percent of the Top 100 Global Brands, and counts among its customers BMW, RIM Blackberry, Barclays Bank, and EMC. For more information, visit

Contact Information

  • Media Contact:

    Valerie Harding
    Ripple Effect Communications
    Email Contact
    Tel: 617-536-8887

    Grass Roots Contact:

    Laurence Joly
    Grass Roots
    Email Contact
    Tel: 305-674-7677 x1105