SOURCE: Grass Roots

Grass Roots

January 07, 2010 12:53 ET

Grass Roots Unveils Helix3 for Channel Incentive and Loyalty Programs at CES 2010

Advanced Global Technology Provides One Platform for Managing Innovative Partner and Consumer Programs

MIAMI, FL--(Marketwire - January 7, 2010) - Grass Roots, the leading provider of global incentive and loyalty solutions for channels and consumers, will unveil and for the first time, publicly demonstrate its innovative new technology suite Helix3 during the Consumer Electronics Show (CES) in Las Vegas January 7 to 10 in Booth #South 4-36612.

Helix3 is an advanced next generation suite of solutions designed to help manufacturers and vendors implement fast, efficient, connected and easily scalable channel partner incentive programs, and/or consumer promotions, managed centrally and deployed anywhere in the world.

Utilizing a technology framework that is highly flexible and can be applied on a local or multi-market basis, Helix3 allows for consistent global management of channel and consumer programs -- short, medium, or long-term. Because of its flexibility, the Helix3 platform delivers a strong value proposition to channel partners and consumers, while delivering market leading features and functionality for local, national or global incentive programs.

Helix3 brings enhanced functionality to incentive and loyalty programs with key features such as:

--  Flexible setup, rule structures and roles-based administration
--  Suite of reports in a seamlessly linked portal that provides detailed
    information and drill down functionality with the ability to export to
    Excel or PDF
--  Segmentation, Personalization and Globalization - division of program
    functionality into business units, types of users or geographical regions
--  Flexible user registration
--  Sales Claim operating modes that are managed by a secure database
--  Multi-channel communications to maximize direct marketing, SMS techniques
    and drive referrals
--  Sweepstakes, web-based games, instant rewards, and interactive surveys
    and quizzes
--  Customized reward choices based on local and cultural standards

To even further support its clients, Grass Roots' "follow the sun" strategy provides international advanced Call Centers in five worldwide locations, capable of supporting SMS, Live Chat, Email, Fax and Voice. In addition, Helix3 is supported by Grass Roots' 27 offices around the world, staffed with professionals who have a genuine understanding of local cultural, social, business and legislative issues. Helix3 is hosted at three secure hosting environments in Miami, London and Singapore.

"Grass Roots' investment in Helix3 is another example of our continued leadership and commitment to anticipating our customers' current and future needs," said Stephen Humphreys, president of Grass Roots. "Helix3 offers unprecedented economies of scale by giving clients the opportunity to utilize one platform to locally manage programs on a global basis with all the appropriate local governances."

For a product demonstration, or for more details:

About Grass Roots

Grass Roots, recognized for its global performance improvement solutions, helps clients achieve their business goals through innovative recognition, incentive and loyalty programs to engage and motivate employees, channel partners and consumers. Founded in 1980, Grass Roots is co-headquartered in Miami, London and Singapore and has an expanding network of offices in 27 worldwide locations with over 1,000 employees and five international customer service call centers. Grass Roots offers unparalleled global customized solutions that have a positive influence on attitudes and behaviors and are proven to drive employee engagement, brand recognition, loyalty, sales and productivity.

Grass Roots currently services more than 60 percent of the Top 100 Global Brands, and counts among its customers BMW, RIM BlackBerry, Barclays Bank, and EMC. For more information, visit

Contact Information

  • Media Contact:

    Valerie Harding
    Ripple Effect Communications
    Email Contact
    Tel: 617-536-8887

    Grass Roots Contact:

    Laurence Joly
    Grass Roots
    Email Contact
    Tel: 305-674-7677 x1105