SOURCE: ILoveVelvet


November 15, 2010 09:00 ET

Gray Line Miami Hops on Board With ILoveVelvet

Mobile Point-of-Sale Provider and Local Tour Operator Partner to Boost Sales and Overall Visitor Experience

NEW YORK, NY--(Marketwire - November 15, 2010) - ILoveVelvet, a leading provider of technology to enhance the overall customer experience, today announced that Gray Line Miami, a local bus and sightseeing tour operator, will arm its sales force with ILoveVelvet's Velvet Suite software and D-Holster hardware to allow for faster payment processing and unique, personalized service.

Gray Line is a leading operator of excursions and sightseeing tours in more than 150 destinations on six continents. The Miami division of the global sightseeing company will utilize the D-Holster iPod cradle for its mobile point of sale capabilities, which includes credit card, contactless RFID and loyalty card readers. Along with the ability to process payments, the Velvet Suite software will track Gray Line Miami's sales, host training programs and adapt to last minute event opportunities. ILoveVelvet's solutions will be primarily used by Gray Line Miami's on-board agents at its street level kiosks and "Hop On Hop Off" bus tours.

"With the implementation of ILoveVelvet's technology, we are striving to become more than just a bus company," said Julia Conway, operations manager of Gray Line Miami. "We are looking to become a one-stop tourism shop, better able to quickly meet the changing needs of local visitors. ILoveVelvet was the perfect fit for our company, especially considering the high-level customization the technology provides. Our agents will be able to offer Miami visitors a memorable experience that begins with the first interaction and continues well beyond each tour or excursion."

Gray Line Miami serves a broad audience of visitors that are constantly bombarded with a host of entertainment options. By implementing ILoveVelvet's technology, Gray Line can now provide increased mobility through quick and secure payment processing while reducing the need for physical collateral and ensuring a customized experience from any location. The features and functionality provided through ILoveVelvet's product suite will position Gray Line Miami to break through the noise in a crowded hospitality and tourism market, and create a base of lifelong brand evangelists.

"Mobility and adaptability are essential when resonating with customers and creating lasting experiences, especially within the travel industry," said Patrick Bouaziz, chief visionary officer of ILoveVelvet. "For a company whose business depends on movement, ILoveVelvet's mobile functionality provides Gray Line Miami with the tools to create a sale and process a transaction at any time or location. Gray Line Miami is at the forefront of understanding consumer needs and developing a more loyal base of customers, pushing it far ahead of the competition."

For more information about ILoveVelvet, please visit

About ILoveVelvet

ILoveVelvet is a leading provider of technology designed to enhance the retail experience for customers of luxury brands and small- to medium-sized businesses. Through hardware and software offerings, ILoveVelvet's technology enables retailers to execute mobile point-of-sale payments, create a customized in-store experience and enhance knowledge and training of sales staff. With offices in the United States, France, Italy, Spain, Bulgaria, Israel, Hong Kong and the United Kingdom, ILoveVelvet caters to localized retail needs while addressing global challenges. For more information, please visit  

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