Great Wall Builders Ltd.

June 20, 2012 07:00 ET

Great Wall Builders (GWBU) Embraces United States Government Proposal for Tighter Restrictions on Pollutants Caused by Diesel Engines

The Company Aims to Help American Truckers Achieve the New Clean Air Act Standards

BOLOGNA, ITALY--(Marketwire - June 20, 2012) - Great Wall Builders Ltd. (OTCBB:GWBU) (or "the Company"), operating as "Start Technologies Europe I.G." ("Start Technologies"), is pleased to announce commercial plans to introduce the Start Fuel Efficiency and Emissions Device (FEED) in the American marketplace to help the diesel trucking industry achieve the new standards forthcoming under the Clean Air Act.

GWBU President and CEO, Mr. Daniel Brazzi offered the following commentary on the Obama administration's proposed restrictions for tighter regulation on particular emissions caused by diesel engines earlier this week. The Environmental Protection Agency proposal follows the World Health Organization's (WHO) declaration on June 13th that diesel fumes can cause cancer. The WHO elevated diesel to the "known carcinogen" level.

The diesel industry contributes more than $480 billion annually to the U.S. economy, provides more than 1.25 million jobs, and supplies a substantial export-to-value ratio five times higher than the national average, according to a 2011 economic report released by the Diesel Technology Forum.

"We believe our Start FEED units can help play an important role in assisting American diesel trucks and buses meet the newly announced EPA Clean Air Act on lowering particulate matter standards. This is especially true for older truck and bus engines, farm or construction equipment, marine vessels, and generators," stated Mr. Brazzi. "The majority of all goods are transported in the US by diesel trains and trucks. The economic implications for a cost-effective, emission-reduction technology will be vital to the country's economy, its recovery and subsequent future growth. Not to mention monthly fuel savings and significantly increasing the effective lifespan of their vehicles. We feel these are compelling benefits to bring to the American marketplace. In this manner, we feel it is a good time to announce that we are currently in late-stage negotiations with a distributor to help us enter the US markets."

"These opportunities - and the subsequent challenges - are not unique to the USA." Mr. Brazzi goes on to say, "We reported earlier this month, that truckers here in Europe are facing similar challenges to overcome the stringent European LEZs legislation poised on the commercial trucking industry."

The Company was recently recognized by DEKRA for the effectiveness of the Start FEED unit in reducing emissions and improving a trucks "Euro-rating". DEKRA concluded that fitting a vehicle with the Start FEED unit typically improves tailpipe emissions by 2 classes under the Euro standard ranking system, thus moving a Euro 3 rated vehicle up to the highest category, a Euro 5.

The Company plans to release information regarding a potential distributorship for the USA in the near future to address the potential market opportunity, specifically for diesel truck retrofitting.

As a condition of the current negotiations, both parties agreed to keep confidential certain terms and conditions of the pending transaction, contingent upon further negotiations and execution of a "Distribution Agreement".

About The Start Fuel Efficiency and Emissions Device (FEED)

The Start Fuel Efficiency and Emissions Device (FEED) is a patent-pending, fuel-conditioning technology that reduces fuel consumption and polluting emissions, while increasing engine horsepower. The Start FEED technology discharges a high-voltage electric current at a specified frequency and wavelength into fuel at ambient temperatures prior to its entry into the engine. Using a patent-pending technology, this high-voltage electric current breaks long-chain hydrocarbon molecules into shorter, lighter more volatile molecules.

This process is known as "cracking" in the petroleum refinery industry, where it is used to convert feedstock oil into gasoline, diesel and other products, including butanes, propane, propylene, ethane and methane. When conventional gas and diesel fuels are reconditioned by the Start FEED unit, they become more flammable and burn more completely in the combustion chamber.

The technology can be applied to a variety of different types of engines, both diesel and gasoline powered, heavy equipment as well as consumer vehicles.

About Great Wall Builders

Great Wall Builders (OTCBB:GWBU), operating as "Start Technologies Europe I.G." ("Start Technologies"), owns the exclusive manufacturing and distribution rights to the patent-pending Start Fuel Efficiency and Emission Device (FEED), an aftermarket device for internal combustion engines that enhances performance by causing fuel to combust more efficiently and completely. For more information, please visit

Safe Harbor

This press release may contain forward-looking statements with respect to business conducted by Start Technologies Corp. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the future. Such forward-looking statements include those that express plan, anticipation, intent, contingency, goals, targets, or future developments and/or otherwise are not statements of historical fact. The words "potentially", "anticipate", "could", "calls for", and similar expressions also identify forward-looking statements. The Company does not undertake to update any forward-looking statements. Factors that could affect actual results include, without limitation, risks associated with: the Company's ability to successfully obtain patents for its technology and the adequacy of such patents; the introduction of competitive technology; the Company's ability to develop, manufacture, license, or sell its products or product candidates; the Company's ability to enter into and successfully execute any license and collaborative agreements; the adequacy of the Company's capital resources and cash flow projections, the Company's ability to obtain sufficient financing to maintain the Company's planned operations, or the risk of bankruptcy; other risks that may be described under Certain Risks and Uncertainties Related to the Company's Business, as contained in the forthcoming Company's Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.

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