SOURCE: MarketLive


August 18, 2009 12:28 ET

Greatland Meets Specific Customer Needs With Three Easy-to-Administer eCommerce Websites Built on the MarketLive Intelligent Commerce Platform

MarketLive Multisite Capabilities and Rich Features Allow Greatland to Reduce Administration Costs, Increase Customer Loyalty and Satisfaction and Grow Revenues

PETALUMA, CA--(Marketwire - August 18, 2009) - MarketLive, Inc., (, the leading eCommerce platform and services provider, today announced Greatland, a leading provider of W-2 & 1099 reporting solutions for small businesses, has launched three retail websites on the MarketLive Intelligent Commerce Platform™ v5.5. The sites' new designs, navigation, product and service selection, and custom tools allow Greatland to increase customer loyalty and grow revenues by better serving the specific needs of three distinct groups of target customers. Powerful multi-site capabilities in the MarketLive Platform allow Greatland to easily manage all three sites, reducing administration costs, eliminating redundant work and simplifying site update and maintenance processes.

The new sites include: Greatland (, to serve the needs of small businesses with simple solutions for W-2 & 1099 reporting; Nelco (, to provide businesses with products that are compatible with the leading payroll, tax, and accounting software packages; and ImageOne (, to offer products and services that help companies best project their brand image.

"Our decision to go with an eCommerce platform vendor that offered Internet strategy expertise, multisite capabilities, and an extensible eCommerce platform paid off with the launch of our new websites," said Kerry Mungons, Director of Sales & Marketing for Greatland. "Each site presents the right brand image and provides the navigation, tools, and information required to help our customers easily find what they need. Most importantly, our partnership with MarketLive helps us to fulfill our mission to serve the needs of our customers, especially in the area of W-2 &1099 reporting."

Each of the new sites incorporates innovative navigation functionality to help customers quickly and easily find, select, and purchase what they need. For example, before purchasing a product, customers can view their entire order history (including online and call center purchases) to see what they ordered in the past. This allows customers to compare purchases year over year and make adjustments as needed.

In addition, the websites incorporate advanced filtering functionality allowing customers to narrow results based on criteria such as software compatibility, document format, and state where filing. On the Nelco site, individual microsites for each of the authorized software partners allow customers to learn about and locate the best product for their requirements. The end result is that customers quickly find what they need from the thousands of products offered by Greatland, Nelco, and ImageOne.

"Our goal is to position Greatland and our other brands as leaders in their respective markets," said Kyle Janssens, Brand Manager for Greatland. "MarketLive helps us do this by giving our customers the tools they need to find what they are looking for in the fewest possible steps, and then providing a clear path to purchase."

Another goal for Greatland was to retain and extend its position as the knowledge leader in W-2 &1099 reporting, as well as in the company's other markets. The new sites helped to accomplish this objective by providing FAQs, articles, references, and guides to educate customers and help them resolve their pain points.

Finally, with thousands of products shared across the three sites, MarketLive's multisite capabilities were key in helping Greatland lower administrative costs. With MarketLive's multisite administration console, Greatland's staff can easily maintain products by viewing how a single item is represented on each site. Products can also be manipulated and customized across each site to ensure they "speak" to each customer segment individually.

"We are pleased to work with Greatland as they grow their business their three new sites," said Mark Pierce, Chief Executive Officer for MarketLive. "It is gratifying to see our extensible eCommerce platform and multisite capabilities help Greatland execute their business strategies cost effectively while strengthening their brands, improving customer loyalty, growing revenues, and lowering costs. We look forward to working with Greatland to continually evolve their sites to meet the needs of their businesses and customers."

About MarketLive

Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Boston Proper, Bon-Ton Stores, Stride Rite, Vanity Shops, Gaiam, Wakeside, and TruSnow.

About Greatland

Greatland Corporation is a leading provider to small and mid-sized businesses of products and services that simplify wage and income reporting to recipients and government agencies within the United States. Greatland also provides a wide range of business checks and professional presentation materials combined with the highest levels of service and product knowledge in the business supplies industry. Founded in 1974, Greatland Corporation is now a 100% employee-owned company with offices in Grand Rapids, Michigan and Green Bay, Wisconsin.

Contact Information