SOURCE: MarketLive

November 17, 2008 09:55 ET

Greatland Selects MarketLive to Build Three New eCommerce Websites

MarketLive's Internet Strategy Expertise, Multisite Capabilities, and Ongoing Platform Enhancements Set the Company Apart From the Competition

FOSTER CITY, CA--(Marketwire - November 17, 2008) - MarketLive, Inc., the leading global eCommerce software and service provider for retailers, announced today that Greatland, a leading provider of W-2 and 1099 reporting solutions for small businesses, has selected MarketLive as the platform for its three retail websites scheduled to be re-launched in 2009.

Key factors that contributed to Greatland's decision were MarketLive's Internet strategy expertise, multisite capabilities, and ongoing enhancements to the company's extensible eCommerce technology platform. MarketLive's approach of partnering with its customers to build and manage successful eCommerce businesses was also an important consideration.

"We were looking for a long-term partner," said Kerry Mungons, Director of Sales & Marketing, Greatland. "In addition to MarketLive's other capabilities, we wanted a company that would continue to work side-by-side with us even after the sites were developed and launched. MarketLive's partnership approach and proven success with other companies 'tipped the scale' in their favor."

MarketLive will leverage technology and services to build three uniquely branded eCommerce sites tailored to meet the needs of specific audiences for Greatland. MarketLive will use its Internet strategy expertise, developed over 15 years in the eCommerce space, to build and continuously improve Greatland's sites. The company's multisite capabilities will give Greatland more flexibility to administer and manage the sites with fewer in-house resources. And finally, MarketLive's eCommerce technology platform, with its open and extensible architecture, will be leveraged to deliver a tailored end-to-end solution that can be seamlessly upgraded with every new MarketLive product release.

"By licensing MarketLive's technology and services, we can continuously improve our sites as Internet selling evolves," said Mungons. "This is important because it means we no longer have to use as many in-house resources to keep our sites up-to-date. Our partnership with MarketLive will do that for us by leveraging their Internet strategy expertise and extensible technology platform."

"We are pleased to welcome Greatland to our growing family of leading retailers," said Mark Pierce, Chief Executive Officer, MarketLive. "We appreciate the opportunity to partner with this unique company as they leverage their new sites to increase revenues and grow their brands. We look forward to Greatland's success."

About MarketLive

Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Intermix, Bon-Ton Stores, Sports Chalet, Vanity Shops, Gaiam, Wakeside, and TruSnow.

About Greatland

Greatland Corporation is a leading provider to small and mid-sized businesses of products and services that simplify wage and income reporting to recipients and government agencies within the United States. Greatland also provides a wide range of business checks and professional presentation materials combined with the highest levels of service and product knowledge in the business supplies industry. Founded in 1974, Greatland Corporation is now a 100% employee-owned company with offices in Grand Rapids, Michigan and Green Bay, Wisconsin.

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