April 30, 2013 10:59 ET

Greed = Good

Clever Deal Site Creates Conscientious Consumerism

TORONTO, ONTARIO--(Marketwired - April 30, 2013) - In the wake of a global economic meltdown and the world collectively belt-tightening, it's hard to imagine anyone promoting greed in a positive light. Yet an innovative online deal site is doing just that, encouraging impulsive acquisitions by offering deep discounts on products and services. The twist? If you want to get, first you have to give! is Canada's first and only donation-driven online deal site; it rewards generosity by offering great deals on fun and useful products and services in exchange for small donations to the charity of the customer's choice. Think along the lines of 50% off dinner at Spacco, 10 hot yoga classes for the price of two, or $100 off a custom cake. If you think that's being greedy, it is. But it's good. You can save on these things and not feel a moment of guilt.

The site features a cornucopia of commodities and a stockpile of services at significant discounts. These savings come from valued vendors in exchange for donations to an ever-growing slate of worthy causes.

It's philanthropy served up in a way that is quick, familiar and non-committal. opens up the world of donating to people who don't tend to donate. It also gives people who do donate once or twice a year a reason to donate the 3rd/4th/5th time per year.

"We're essentially rewarding people for their generosity with amazing savings and deals from caring merchants," said Sabrina Nicosia, Director of Marketing for "It also encourages them to give more often - not just during the holidays or tax season."

Consumers browse the active deals, donate the required amount to the charity of their choice, and print the coupon for redemption either in-store or online. Required donation amounts vary depending on the scope of the deal.

Nicosia calls the model a "win-win-win:" Merchants are able to attract new customers while generating goodwill; charities win increased donations without any capital outlay; and consumers win by saving money and supporting causes that matter to them. is currently stocked with deliciously discounted deals for Toronto and the GTA and has plans to aggressively expand across the country soon.

About is committed to changing the way humankind cares for the globe and its inhabitants by merging capitalism & charity and by making giving a part of our everyday lives.

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