SOURCE: Green Auto Market

February 27, 2012 08:00 ET

Green Auto Market Tracks What's Really Happening in Green Cars, Fuels, and Technologies

Publication Reaching Key Stakeholders in What's Now a Limited Niche and What Could Become a Sizable Portion of Vehicle Sales

LONG BEACH, CA--(Marketwire - Feb 27, 2012) - For those interested in learning more about electric vehicles, hybrids, and alternative fuel vehicles, it's easy to find a wave of media coverage, especially when new cars are unveiled at major auto shows. But what about the market forces shaping the future of this new business?

Green Auto Market, The business of green cars, fuels, and technologies, was launched last week and distributed to stakeholders in this new and growing industry. Green Auto Market is tracking sales figures for hybrids and EVs, resale values and remarketing, marketing campaigns, charging and fueling infrastructures, fuel and energy prices, green vehicle investor trends, and "big picture" developments shaping what's next. While it's going to take a few years for this industry to thrive, there will be many jobs, investments, emissions standards, and technology R&D, that draw attention to, and engagement with, this new business around the world.

For this industry to grow beyond being a limited niche, many market forces need to be tracked and addressed -- gasoline and diesel prices; EV charging stations; "range anxiety"; advanced technologies; renewable and alternative fuels; consumer opinions; fleet purchases; the political climate; government policies; global markets; sustainability and greentech; and how green vehicles compare in price and lifecycle costs to comparable internal combustion engine vehicles. Green Auto Market is digging into these market forces and offers a "real world" view of what's happening, along with events and developments shaping the future of the industry.

Environmental concerns, reducing oil imports, concern over "peak oil" driving up fuel prices, tailpipe and greenhouse gas emissions, and fuel economy standards, are important factors to consider. In the end, it will take car shopper tastes, public support, investment opportunities, job growth, affordable windshield sticker prices, and convenience and accessibility of the charging and fueling infrastructure for all of this to take hold.

Green Auto Market's editor and publisher is Jon LeSage, who also serves as Automotive Editor, Green Initiatives at Automotive Digest. Automotive Digest newsletters reach dealers, OEMs, suppliers, associations, and fleets. For a copy of Green Auto Market and to be placed on the distribution list, contact Jon LeSage at You can also read his blog at Green Machine Digest (

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