SOURCE: Green Builder Media

Green Builder Media

December 02, 2010 09:00 ET

Green Builder® Media Releases Innovative Redesign

Green Builder Magazine Brings Barcodes to Building Industry

CINCINNATI, OH--(Marketwire - December 2, 2010) - Green Builder® Media, the leading media company in North America focused on sustainable living and responsible growth, has redesigned its nationally acclaimed flagship publication, Green Builder magazine.

Utilizing advanced mobile technology, Green Builder Media is now able to deliver a fully integrated spectrum of digital offerings to its community of more than 200,000 building professional and consumer readers.

Green Builder magazine is the first publication in the building industry to include barcodes in its pages, bringing a new level of reader engagement. The barcodes can be scanned by virtually any smart phone or browser for immediate access to websites, videos, sweepstakes, discounts, calendars, emails, and more.

"Users don't have to type in a URL or launch a browser," says editor in chief Matt Power. "Once they download the ScanLife app and scan the barcode, they'll be taken instantly to the information embedded within the code. Barcodes bring a kind of interactivity to print media that has never existed before."

In addition to barcodes, Green Builder magazine has introduced an enhanced digital version of the publication accessible for free at, and a mobile app for optimized online viewing that can be downloaded for free at

With its redesign, Green Builder magazine has enhanced its thought-leadership position and further differentiated itself from traditional building industry publishers. "Over the past five years, Green Builder Media has firmly established itself as the vanguard of the building industry, bringing visionary content to our readers," says Sara Gutterman, CEO of Green Builder Media. "While we will continue to offer essential information about the design and construction of environmentally appropriate, cost-effective buildings, our sights are now set on a more robust discussion about the larger topic of sustainable living."

Green Builder Media's mission is to affect positive change within and beyond the building industry.

For more information, contact Sara Gutterman at or visit

About Green Builder Media

Green Builder® Media, LLC is the leading media company in North America focused on responsible growth. With a comprehensive suite of print media, online options, demonstration homes, case studies, training and education vehicles, and live events, Green Builder Media assists building professionals thrive in the emerging green economy. For more information, visit

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