SOURCE: Green Car Journal

February 02, 2007 16:59 ET

Green Car Journal Showcases Advanced Vehicles at The Art Center Summit

PASADENA, CA -- (MARKET WIRE) -- February 2, 2007 -- Quantifying the total environmental impact of an automobile is no easy thing. There are benchmarks like fuel efficiency, tailpipe emissions, and the amount of greenhouse gases produced that provide a basis of comparison today. But there is no standardized way to gauge the relative "greenness" of cars with regard to their materials content, overall efficiency, or degree of recyclability. That needs to change.

Art Center College of Design is tackling this critical challenge at The Art Center Summit: Designing Sustainable Mobility, being held on February 7 and 8 at Art Center's LEED-certified South Campus Wind Tunnel in Pasadena, California. Here, a diverse group of designers, engineers, and executives from many countries are converging to identify creative new ways to achieve sustainable mobility through design.

"This is an important milestone for the auto industry," says Ron Cogan, editor and publisher of the Green Car Journal, a leading auto enthusiast magazine that focuses on the intersection of automobiles, energy, and environment. "Taking environmental imperatives into account from the very beginning of the design process enables designers, scientists, and engineers to have a strong hand in influencing a vehicle's total environmental load."

There is growing interest on the part of auto manufacturers in creating more efficient and environmentally positive products. This is evident in the array of highly-efficient hybrid models at showrooms today, along with the industry's response to increased consumer interest in fuel efficiency, alternative fuels, and reducing greenhouse gas emissions.

Green Car Journal will be providing summit attendees, Art Center students, faculty, and the media opportunities to drive vehicles that run on clean and alternative fuels at "Green Cars/Pasadena," a ride-and-drive opportunity held in conjunction with the summit. BMW, Ford, Honda, and VW will be showcasing advanced vehicles that run on hydrogen internal combustion power, near-zero emission gasoline engines, gasoline-electric hybrid powerplants, hydrogen fuel cells, clean diesel and biodiesel, and clean-burning natural gas.

Green Cars/Pasadena ride-and-drive activities will take place at Art Center's South Campus on February 8. A display of advanced technology vehicles will also be featured at the Hillside Campus facility where Robert F. Kennedy Jr. will deliver a keynote speech on the evening of February 7 in the college's Ahmanson Auditorium, with opening remarks from Linda S. Adams, Secretary of the California Environmental Protection Agency.

About Green Car Journal

The award-winning Green Car Journal focuses on the joy of driving while balancing this with the very real need to achieve improved environmental performance and energy diversity. The magazine's companion online publication, Green Car Journal Online (www.greencar.com), offers over 100 features including headline stories on the electric Tesla Roadster and the groundbreaking Chevrolet Volt plug-in hybrid concept.

About Art Center College of Design

For over 75 years, Art Center College of Design has been a global leader in art and design education, whose graduates have inspired change in society by solving problems through design. Art Center offers undergraduate and graduate degrees in a wide variety of art and design disciplines, as well as Public Programs offering design education to all ages and levels of experience. Art Center College of Design is located in Pasadena, California, with classes held at both its Hillside and South campuses.