SOURCE: Frost & Sullivan

Frost & Sullivan

March 23, 2011 02:30 ET

'Green' Component of Cars Can Rise If Vehicle Owners Become More Aware of Materials Used in Cars, States Frost & Sullivan End-User Research

LONDON--(Marketwire - March 23, 2011) -  A recent Frost & Sullivan end-user study of 500 vehicle owners who were involved in the decision process of purchasing their vehicle provided interesting facts about varied customer perceptions of materials used in the production of vehicles. Generally, vehicle owners were found to have relatively low awareness of the materials from which their vehicles were made. Moreover, such knowledge is seen as being also only moderately important for the majority.

New analysis from Frost & Sullivan (, 2010 Europe Vehicle Owners' Perceptions of Materials Used in the Production of Vehicles, evaluates the image of specific materials, assessing which materials are perceived as the best for use in specific vehicle applications, determining the level of importance vehicle users place on the types of materials used to manufacture different vehicle components, and assessing willingness to purchase a vehicle made of more environment-friendly materials.

If you are interested in more information on this study, please send an e-mail to Chiara Carella, Corporate Communications, at, with your full name, company name, title, telephone number, company website, city and country.

"Overall, vehicle owners are unaware of the specific materials used in their vehicles to help keep them safe, perform well, and maybe even have a lower negative impact on the environment," notes Frost & Sullivan Senior Research Analyst Anna Kuberacka. "But, by raising vehicle purchasing consumers' awareness of new, more innovative materials -- especially those that incorporate 'green' components -- materials manufacturers may garner support needed to get vehicle manufacturers to increase the use of these newer materials in future vehicles."

End users in the research place the highest level of importance on performance and overall safety features such as engine/drive-train components and structural frame/chassis. The most significant contributing attributes to rating a material "important" are in line with the most important attributes influencing the vehicle purchasing process: reliability/durability and safety rating.

Biolubricants emerge as the best known among all the materials surveyed. However, a significant number of vehicle owners have insufficient knowledge of vehicle materials.

"Interestingly, there was a clear trade-off between environmental friendliness and safety/structural integrity or driving performance," adds Kuberacka. "It appeared that vehicle owners perceive that the inclusion of 'green' technologies in a vehicle meant that important driving/safety features would be abandoned for the sake of the environment."

Such perceptions likely influence the image of 'green' vehicles. Vehicle owners want their vehicles to be strong -- thus, safe and with good driving performance. Yet, environmental friendliness is taken into consideration for elements unrelated to either safety or driving performance.

"As expected, the group of end users labelled 'eco-conscious' were the most promising clients of future, more environmentally-friendly vehicles," concludes Kuberacka. "They care about the environment and have less concerns about safety/driving performance issues than other segments. Moreover, they consider environmental friendliness when purchasing a car (although it is not 'top of mind')."

2010 Europe Vehicle Owners' Perceptions of Materials Used in the Production of Vehicles is part of the Chemicals & Materials Growth Partnership Services programme, which also includes research in the following markets: Global Automotive Under Hood Plastics Market, Strategic Analysis of the Global Photovoltaic Materials Markets, Global Opportunity Analysis for Chemicals and Materials in Electric Vehicle Batteries, EU Polymer Blends Market, Lightweighting Megatrend Effect on Global Chemical Demand, EU and NA Noise Reduction Materials, Strategic Analysis of Automotive Plastics in China, Strategic Analysis of the Polypropylene Compounds Market in the Indian Passenger Vehicles Segment and Global Opportunity Analysis for Chemical and Material Suppliers in the Electric Vehicle Batteries Market, among others. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

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2010 Europe Vehicle Owners' Perceptions of Materials Used in the Production of Vehicles

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