November 15, 2010 15:39 ET

'Green' Data Center Initiatives Implemented During the Recession Lower Cost and Energy Consumption, SBI Reports

NEW YORK, NY--(Marketwire - November 15, 2010) - The economic crisis in 2008 gave an extra impulse to companies implementing 'green' data center practices, with reduced energy consumption leading to lower bills, cites a November 3rd article in The New York Times titled, "Data Centers Tighten Energy Belts." The hostile economic climate turned out to be a catalyst for green information technology, the article said.

This worldwide initiative of implementing 'green' technology for financial savings is not the only benefit, indicates market research firm SBI Energy in the study, ICT Energy Efficiency: Commercial and Industrial. Improving energy efficiency not only results in direct savings from energy cost avoidance, but also creates other financial benefits.

Information and communications technologies (ICT) can be employed to capture, analyze and respond to vast amounts of data which can lead to optimized energy use within large, energy-reliant sectors such as power, industry and logistics. Additionally, the adoption of ICT products and technologies can reduce energy consumption across sectors by enabling smart buildings, dematerialization and travel substitution. Meanwhile, various innovations and trends occurring within the ICT sector will reduce the energy consumption of ICT products themselves.

In 2010, the use of energy efficient ICT products resulted in global ICT sector energy savings of 262 billion kilowatt hours. With continued adoption, SBI Energy analysis forecasts energy savings to exceed 895 billion kilowatt hours in 2015. This represents a 38% reduction in the potential global energy consumption due to the use of ICT products in 2015 relative to business-as-usual growth over the 2005 baseline. Concurrently, the reductions in carbon emissions are projected to grow from 151 million tonnes of carbon dioxide equivalent in 2010 to over 517 million tonnes in 2015.

Bernard Geoghegan, head of international operations at Digital Realty Trust (D.R.T.) -- one of the biggest data center groups in the world -- told The New York Times, "Not only is [instituting 'green' data centers] an excellent marketing device for prospective customers, but the added benefit of efficiency means we cut costs, saving D.R.T., and customers, money."

ICT Energy Efficiency: Commercial and Industrial includes a broad review of the global market for information and communications technologies which enable conservation of energy. The report examines opportunities for the ICT sector to improve the in-use energy efficiency of its products as well as the ability of the sectors' products to enable energy efficiency across other sectors. Select ICTs which enable energy efficiency are discussed. These ICTs are categorized into 4 sectors: the ICT sector, power sector, logistics sector and industrial sector. Three cross-sector opportunities for efficiency enabling ICTs, buildings, dematerialization and travel substitution, are also discussed. For more information, please visit:

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SBI Energy, a division of, publishes research reports in the industrial, energy, building/construction, and automotive/transportation markets. SBI Energy also offers a full range of custom research services. To learn more, visit Follow us on LinkedIn and Twitter.

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