SOURCE: Green Design Inc.

Green Design Inc.

August 11, 2009 10:56 ET

Green Design Delivers on the Brand Promise With Social Media and Internet Marketing Campaigns

BOSTON, MA--(Marketwire - August 11, 2009) - Green Design Inc. has completed a series of successful Internet marketing campaigns. While each of these projects was executed differently, all share a common objective -- deliver a compelling online experience without losing sight of the brand.

Internet marketing and advertising clients demand high click rates and sales -- benchmarks for evaluating specific marketing initiatives. Yet the third critical benchmark -- user experience -- is the measure that drives attitudes toward a particular brand.

The abundance of social media opportunities today -- Twitter, LinkedIn, MySpace, Google, Wikipedia -- makes it difficult to decide which marketing tool is best for getting your message across -- email, instant messaging, blogs or VoIP? And which automation technology should be employed -- Eloqua, Constant Contact, Neolane?

"Clients are coming to Green a bit dazed about where to take their companies on the Web these days," explains William Doherty, principal of Green Design, a brand marketing agency based just outside of Boston. "The Internet is transforming the way customers interact with brands. Yet with such a large focus on creating a strong presence, the brand message often gets lost."

Companies must learn to adapt to the interactive environment by providing more than a presence but a satisfying user experience -- one that conveys the essence of their brand and is also unique and believable. Flashy presentations may conflict with a company's brand promise and create confusion. If the experience fails to provide users with what they need, chances are the competition's will.

At Green Design it's always been about the brand. We help more and more companies today get back to what gets results -- brand marketing programs. Clients such has Hewlett-Packard, Philips Medical, Pearson, PTC, NewRiver, Enterprise Bank and Exergen are just a few of the companies that have retained Green Design for help integrate their Internet marketing goals with their branding program.

About Green Design

Green Design was established in 2001 as an innovative marketing agency using high-end design to help companies meet their marketing objectives with maximum impact. Regardless of the type of service for which we are retained, Green's focus is on helping its clients gain competitive advantage in environments of continuous change. Please visit www.greendesigninc.com for more information.

Contact Information

  • Contact Information:
    William Doherty
    Green Design, Inc.
    978 470 2044
    Email Contact