SOURCE: MarketResearch.com

MarketResearch.com

August 03, 2009 10:24 ET

Green E-Commerce: Gaining Momentum

ROCKVILLE, MD--(Marketwire - August 3, 2009) - MarketResearch.com has announced the addition of eMarketer's new report "Green E-Commerce: Gaining Momentum" to their collection of E-Commerce market reports. For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2301251

A crop of green shopping sites has emerged to help consumers find eco-friendly products and get tips on how to incorporate green practices into their lives. Savvy consumers use the Internet to evaluate the legitimacy of brands' eco-friendly product claims. And social network sites are becoming hubs for a wide range of environmental causes.

The Green E-Commerce report traces the many ways the Internet is spurring eco-consumerism -- and how brand marketers are responding.

Many green marketers are reaching out to consumers not only in mainstream social networks but also in niche online communities to explain how their products promote the specific needs and interests of community members.

Brand manufacturers are also publishing information on their Websites about the ingredients used in their products.

They had better.

Consumers are visiting manufacturers' sites to get detailed information about green product attributes and investigating whether brands are socially and environmentally responsible. They are checking to see if green claims are valid. They are exchanging opinions, mobilizing for action and learning about green events on environmental blogs and online community forums.

Key questions the "Green E-Commerce" report answers:

--  How does the Internet help consumers find eco-friendly products and
    evaluate retailers' green claims?
--  How are consumers and retailers using social media to further their
    green agendas?
--  How do retailers use the Internet to act environmentally responsibly?
--  How do retailers market their green initiatives online?
--  And many others...
    

eMarketer Reports -- On Target and Up to Date

The Green E-Commerce report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make quick, well-informed business decisions.

Topics covered in the report include...
Executive Summary
    Number of Eco-Friendly* New Packaged Goods SKUs** in the US, 2004-2008
    Key Questions
The eMarketer View
How Retailers Go Green
Consumer Attitudes and Behavior
    Green Values in Perspective
    Top Policy Priorities for the President and Congress This Year
     According to US Adults, January 2009 (% of respondents)
    US Adults Who Believe Protecting the Environment Should Be a Top
     Policy Priority for the President and Congress, 2001-2009
     (% of respondents)
    Most Important Product Attributes According to US Consumers,
     October-November 2008 (% of respondents)
    Green Shopping and Buying
    US Consumers Who Believe It Is More Environmentally Friendly to Shop
     Online, March 2009 (% of respondents)
    Willingness to Shop Online More Often* According to US Consumers Who
     Believe It Is More Environmentally Friendly to Shop Online, March 2009
     (% of respondents)
    Online Sources of Green Product Information
    Methods Used by US Consumers to Evaluate the Truth of Environmentally
     Friendly Product Claims, January 2009 (% of respondents)
    Online and Mobile Activities of US Adult Internet Users to Research and
     Support Social and Environmental Causes, by Age, August 2008
     (% of respondents in each group)
    >US Internet Users Who Use Social Networks/Online Communities, by
     LOHAS** Segment, 2008 (% of respondents)
    The Recession's Impact on Green Consumerism
    Effects of the Economy on Environmental Shopping Habits of US Internet
     Users, January 2009 (% of respondents)
    Lifestyle Changes due to Current Economic Climate According to US
     Internet Users, January 2009 (% of respondents)
Retailers' Green Initiatives
    Number of Eco-Friendly* New Packaged Goods SKUs** in the US, 2004-2008
    Types of False Environmental Claims Made by US Companies, November 2008
     & January 2009 (% of total)
    Five Key Green Retail Initiatives
    Green Marketing
    Most Important Trends for 2009 According to US Marketers
     (% of respondents)
    US Online Retailers that Sent Marketing E-Mails Related to Earth Day,
     2007-2009 (% of retailers tracked)
    Use of Social Media in Green Marketing
Conclusion
Endnotes
    104013
    Number of Eco-Friendly* New Packaged Goods SKUs** in the US, 2004-2008
    104014
    Types of False Environmental Claims Made by US Companies, November 2008
     & January 2009 (% of total)
    104020
    US Internet Users Who Use Social Networks/Online Communities, by
     LOHAS** Segment, 2008 (% of respondents)
Related Information and Links
    Related Links
    Contact
    Report Contributors

For more information visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2301251

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