Green Endeavors Retains Atlas Architects and Receives Funding Commitments for Its Proposed Aveda(TM) Experience Center

SALT LAKE CITY, UT--(Marketwire - Feb 23, 2012) - Green Endeavors, Inc. (OTCQB: GRNE) (PINKSHEETS: GRNE), a majority owned subsidiary of Nexia Holdings, Inc. (PINKSHEETS: NXHD), announced that its newly formed subsidiary Landis Experience Center, LLC (LEC) has made significant progress on its proposed Aveda™ Experience Center (EC).

Richard Surber, CEO of GRNE, stated, "I have received sufficient funding commitments to complete the construction and initial inventory requirements to open our proposed Aveda™ retail store in Salt Lake City's City Creek Development. Additionally, we have retained Atlas Architects which has completed an initial design of the floor plans. Atlas is projecting the completion of a full set of architectural plans in March. I expect the City of Salt Lake to pass off on the drawings by the end of March. We are projecting an opening date for the Aveda™ Experience Center by June 1, 2012; which will be just in time to prepare for back to school and the 2012 holiday season."

Mr. Surber continued, "After nearly 8 months of planning and negotiating, I expect to have a definitive lease signed by the end of next week. I have also conducted several interviews with potential hires that have Aveda™ experience. These prospective new hires will be responsible for managing the new store, as well as fine tuning our front desk and retail sales systems throughout our existing Landis Lifestyle Salons. I am looking to increase products sales system wide by at least $500,000 in the 12 months subsequent to the opening of the EC. Increased product sales will improve our profit margins. The margins on product sales are much higher than on service sales."

About Green Endeavors, Inc.
Green Endeavors, Inc. (OTCQB: GRNE) (PINKSHEETS: GRNE), headquartered in Salt Lake City, Utah, is a holding company with operations in health & beauty. GRNE owns a majority interest in several Aveda™ based businesses. Visit http://www.landissalon.com; Landis Salons operate hair salons built around the world-class AVEDA^™ product line. For more information, visit http://www.green-endeavors.com.

GRNE strongly encourages the public to read the above information in conjunction with its filings and disclosures filed in 2010 and 2011. GRNE's disclosures can be viewed at www.green-endeavors.com, www.otcmarkets.com or www.sec.gov.

This press release contains forward looking statements. The opening of the additional location is contingent upon signing a definitive lease agreement and raising sufficient capital to fund the construction and operation of the prospective location. Management believes that it will be able to raise sufficient capital to construct staff and operate the new location. However, there are no assurances that such assumptions will prove correct with regard to this potential additional location. The actual results that GRNE may achieve could differ materially from any forward-looking statements due to such risks and uncertainties. Investors should not invest more than they can afford to lose in penny stocks.