SOURCE: Green Energy Live

Green Energy Live

May 25, 2010 09:02 ET

Green Energy Live Subsidiary Seeing Higher Sales and Prices as Cattle Industry Rebounds

GRAND RAPIDS, MI--(Marketwire - May 25, 2010) -  Green Energy Live Inc. (OTCBB: GELV), a growing clean energy company engaged in developing sustainable biomass-to-energy conversion solutions for the U.S. livestock industry, is pleased to report that positive market conditions in the cattle industry signal growth for its profitable Comanche Livestock Exchange subsidiary. Increased domestic and international demand, lower supplies and higher prices are strengthening the market for beef and improving the outlook for livestock producers and service providers. 

According to American Farm Bureau livestock economist John Anderson, we may see record meat prices this summer. "The outlook for meat prices is, from a livestock producer perspective, more positive than it's been in a long time. We are expecting fairly high livestock prices and that would translate to higher prices at the meat counter. Beef prices could hit record highs this spring and summer, eclipsing the third quarter of 2008 when the average retail beef price hit a record $4.46 per pound." (Texas and Southwestern Cattle Raisers Association News, "Beef Demand and Prices May Set Record This Summer", April 29, 2010)

On April 26th Purdue University Extension Economist and veteran industry observer Chris Hurt asserted: "Suddenly, owning cattle looks like a stroke of genius. In a few short months, cattle prices have staged a seemingly miraculous comeback. In December, finished cattle were $80 per hundredweight, now they are $100. Calves were $1.05 a pound, now they are over $1.30. The reasons are clear: the world economy continues to recover, feed prices are lower, red meat supplies are down, exports are strong, and retail beef prices have been low. For 2010, finished cattle prices may average about $93, dramatically above the $83 of 2009. Prospects for 2011 should remain strong as well, perhaps moving close to $95 for the year. The cattle industry is back." (Purdue University College of Agriculture, "Weekly Update", April 26, 2010).

In a sign of increasing demand, wholesale prices for choice beef have soared 19% this year, including a gain of more than 9% last month. (Bloomberg Businessweek, "Cattle Gain on Climbing Beef Demand as Supplies Fall," April 9, 2010).

Karen Clark, President/CEO of Green Energy Live, commented: "Sales in Comanche's auction ring are bearing out what we're hearing from market analysts: the United States beef industry is rebounding quickly. Comanche has multiple revenue streams including commissions on cattle sold at its weekly auctions and private direct sales plus a range of services for cattle producers. Green Energy Live is encouraged by stronger demand and higher prices for beef which could translate into robust growth for Comanche's profitable livestock marketing business."

Comanche, a wholly owned subsidiary of Green Energy Live, is a growing livestock marketing company. Comanche has served Texas cattle producers for 61 years and provides live weekly auctions, private treaty sales, and video and online marketing. The company also provides cattle working services including hauling, penning, catch and capture, and cattle care. Managed by seasoned cattle industry veterans and operated efficiently, Comanche has an extensive base of customers who trust the company to get top prices for their cattle.

About Green Energy Live (OTCBB: GELV)
Green Energy Live Inc. is engaged in developing sustainable biomass-to-energy conversion technology to meet a critical need for the nation's $154 billion livestock industry. The company plans to use its proprietary gasification technology for the development of highly innovative, on-site manure-to-electricity conversion systems to enable livestock farmers and ranchers to convert their animal waste into clean, renewable energy. 

This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the safe harbor created by such sections and other applicable laws. Such forward-looking statements include, without limitation, plans and expectations regarding the development of GELV's gasification technology and other projects and operations. GELV has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. Where the Company expresses or implies an expectation or belief as to future events or results, such expectation or belief is expressed in good faith based upon currently available information, and is believed to have a reasonable basis. However, forward-looking statements are subject to risks, uncertainties and other factors, which could cause actual results to differ materially from future results expressed, projected or implied by such forward-looking statements. Such risks include, but are not limited to: (1) GELV's need for additional financing, which is not assured and which may result in dilution of shareholders; (2) GELV's status as a small company with a limited operating history; and (3) regulatory restrictions in the production of bio-fuels. For a more detailed discussion of such risks and other factors, see the Company's 2009 Annual Report on Form 10-K, filed on April 15, 2010, with the Securities and Exchange Commission, and its other SEC filings. The Company does not undertake any obligation to release publicly revisions to any "forward-looking statement," to reflect events or circumstances after the date of this news release, to update or provide advice in the event of any change, addition or alteration to the information contained in this news release including such forward-looking statement, or to reflect the occurrence of unanticipated events, except as may be required under applicable securities laws.

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