January 19, 2010 12:00 ET

Green Gear Retailer eco•POLITAN Expands E-Store, Opens Denver Store

Environmentally Friendly Products Help Shoppers Live Green

DENVER, CO--(Marketwire - January 19, 2010) - Good news for thousands of consumers who resolved to live a little greener in the new year: eco•POLITAN, the go-to store for eco-responsible products, launched an expanded e-store with a broader product selection to fit a wide range of cosmopolitan lifestyles. The e-store,, offers top-rated green gear that is useful, practical and affordable for eco-conscious consumers. For shoppers in the Denver metro area, eco•POLITAN opens the doors to its first retail store on Saturday, Jan. 30 at Lakewood City Commons, near the corner of Wadsworth Blvd. and Alameda Ave.

Launched as the ideal store for the modern mommy, eco•POLITAN changed its name and expanded its product offering to serve its fast-growing customer base of not just moms, but men, grandparents and singles. Through the changes, the company remains committed to selling only environmentally friendly, sustainable, reusable products to keep today's families happy and the planet healthy. Both the e-store and retail store offer products such as modern cloth diapers, reusable shopping bags, pet accessories, wooden toys, household cleaning products and natural skincare products. Many products are locally-sourced, organic and made with sustainable materials such as hemp, bamboo and organic cotton.

"Though we originally launched the store to help other working moms find products to manage eco-conscious homes, we quickly realized there is great demand for quality green gear with all consumer groups, from students to grandparents," said Robin Morris, founder of eco•POLITAN. "We now offer a wider selection of eco-friendly products for families, pets, and homes that are practical, affordable and better for the environment."

Morris drew upon her past corporate success and mompreneurial spirit to create eco•POLITAN. When Morris was ordered to four months of bed rest prior to the arrival of her son, she was inspired to seek out green products that would be healthier for both her new baby and the planet. By the time her son Levi was born, Morris was an expert on cloth diapers versus disposable diapers, making natural baby food, and countless other eco-responsible parenting practices. The store now offers today's favorite eco-friendly brands such as bumGenius, Happy Heinys, ImagiPLAY, Klean Kanteen and TummyTub.

eco•POLITAN Plans Full Slate of Grand Opening Events for January 30

To celebrate the grand opening of its first retail store, eco•POLITAN has put together an exciting day of events, complete with live demonstrations, hourly drawings for green products from local companies, and food courtesy of Noodles & Company. Below is a complete schedule of events for Saturday, Jan. 30:

10 a.m.                 Ribbon Cutting Ceremony (founder Robin Morris and
                        civic/business leaders)
10:30 - 11 a.m.         FDA-Approved Green Breast Pump Demo/Q&A (Melinda
                        Berry of Hygeia)
11:30 a.m. - 12 p.m.    Babywearing Demo/Q&A (Abby Peland of Sleepy Wrap)
12:30 - 1 p.m.          Cloth Diapering with Natural Fibers Demo/Q&A
                        (Kimberly Julian of Play All Day)
1 - 1:30 p.m.           Modern Cloth Diapering Demo/Q&A (Julie Eckstrom
                        of Rumparooz)
1:30 - 2 p.m.           Green Skin Care Demo/Q&A (Kim Nolan of Belletare)
2:30 - 3 p.m.           Infant/Child CPR and AED Awareness Demo/Q&A
                        (Laurian Horowitz of Colorado Life Lessons)
3:30 - 4 p.m.           30 Ways to Green Your Home and Office (Sarah Kell
                        of PlanIT Green Promotion, LEEDS AP)
4:00 - 4:30 p.m.        Special Presentation by the American Red Cross

For each class attended, customers will receive an extra entry for prize drawings. And, for the first 100 purchases of $30 or more, customers will receive a free BPA-free, biodegradable, reusable eco•POLITAN water bottle. All events are located at the eco•POLITAN store at 437B S. Wadsworth Blvd. in Lakewood across from the Belmar area shopping district.

For more information about eco•POLITAN, or to browse for your own eco-friendly products, visit

About eco•POLITAN

eco•POLITAN is the go-to store for eco-responsible products to fit the fast-paced, cosmopolitan lifestyle, no matter who you are, from parents and grandparents to singles and students. Customers come to eco•POLITAN for products ranging from cloth diapers and organic baby carriers to natural products for health and home. Driven by a commitment to help families leave the planet a better place, eco•POLITAN offers the eco-responsible, green gear people need to keep their families happy and the planet healthy. For more information, visit

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