SOURCE: Green Globe International, Inc.

April 22, 2008 10:18 ET

Green Globe International, Inc. Congratulates Novotel Hotel Group on Joining the Green Globe Journey

MURRIETA, CA--(Marketwire - April 22, 2008) - Green Globe International, Inc. (OTCBB: GGLB), which has acquired 88% of Green Globe, Ltd., a British company that owns the Green Globe brand, the premier international brand for sustainable travel, tourism and related businesses, today congratulated the Novotel hotel group on announcing that by 2010, 400 of their Novotel properties across 61 countries will have been certified under the Green Globe benchmarking and certification program.

Novotel is an upscale and midscale brand of Accor, the European leader and a major global hotel group, as well as the global leader in services to corporate clients and public institutions. Accor operates in nearly 100 countries with 170,000 employees.

Green Globe is the leading benchmarking and certification program developed specifically for the travel and tourism industry. The program is managed by Brisbane, Australia based EC3 Global, the commercialization and adaptation division of the Sustainable Tourism Co-Operative Research Centre, whose research program is overseen by 17 of Australia's leading universities.

The World Travel and Tourism Council (WTTC) established Green Globe in 1992 as a response to the United Nations Rio de Janeiro Earth Summit, where 182 Heads of State endorsed the Agenda 21 principles of Sustainable Development. Green Globe is the only international benchmarking and certification program based on Agenda 21 principles. It provides a framework for environmental and social performance improvement through independent third party verification.

In July 2007, Novotel commenced the rollout of Green Globe with a pilot program that involved 28 hotels in 12 countries across five continents.

The countries involved were Australia, New Zealand, the United Kingdom, Switzerland, France, Brazil, the Ivory Coast, India, China, Thailand, Singapore, and Indonesia.

Today Novotel has four Green Globe certified hotels: Novotel Sharm El Sheikh, Novotel Lyon Part Dieu, Novotel London Tower Bridge and Novotel Benoa Bali. In addition, the Novotel Atlantis Shanghai in China is in the process of being awarded certification.

Each hotel is assessed according to 10 key performance areas that seek to guarantee a range of environmental measures including better waste management, air quality improvement, and energy and water consumption control. Each hotel is to undergo an annual onsite certification audit as part of the pilot program in the initial year, and then every two years.

The pilot project for Novotel aims to have all 28 pilot properties achieving certification by end June 2008. Following this, Novotel will move on the next stage of its long-term commitment by extending this certification process to all its 400 hotels over the next 2 years.

By 2010, all Novotel hotels shall have implemented an environmental approach, which is in compliance with the Green Globe company standard. With this commitment, Novotel, reaffirms its primary goal: to be, and to remain, a leader in terms of hotel innovation.

In so doing, the hotel chain is proving that it has always shared the visionary values of writer Antoine de Saint Exupéry: "We don't inherit the Earth from our ancestors: we borrow it from our children."

David Mazitelli, Chairman of EC3 Global, commented, "The engagement of Novotel with EC3 Global and their goal to have 400 Novotel hotels certified under the Green Globe Company Standard has set new standards for the hospitality industry. Their foresight and commitment to the environment should be applauded.

Steven R. Peacock, chief executive officer of Green Globe International, Inc., stated, "Our core focus is to support the use of the Green Globe brand, and EC3 Global's agreement with Novotel for certification of 400 hotels is exactly the type of initiative that we will work to see replicated in a variety of additional worldwide applications."

Novotel has always been a pioneer in the hotel business. Since it was first set up, 40 years ago, the chain has evolved, anticipated its customers' expectations, and proved innovative in terms of well-being, comfort and sustainable development.

Novotel's long-term concern for the environment began as part of Accor Group's Earth Guest program and is now embraced as an integral part of the hotel chain's brand. This commitment is based on three main strands of activity: drawing up appropriate construction standards; involving its employees in sustainable development on a daily basis; and also involving its guests.

The online press conference that launched details of the partnership took place on April 17, 2008. A replay of the event can be found at

Novotel - Over 400 hotels and resorts across the world, designed to help the traveller feel naturally at ease.

Information on Novotel hotels is available at the website and accessible from the site.

Accor, world group and European leader in the hotel industry, world leader in services to businesses and public authorities, is present in almost 100 countries and has 170,000 employees. Its customers benefit from the know-how it has gained for over 40 years in its two main sectors:

--  the hotel industry, with the Sofitel, Pullman, Novotel, Mercure,
    Suitehotel, Ibis, All Seasons, Etap Hotel, Formule 1 and Motel 6 brands,
    representing over 4,000 hotels and almost 500,000 bedrooms in 90 countries,
    as well as its complementary activities, especially Lenôtre;
--  the service industry: 23 million people in nearly 40 countries benefit
    from Accor Services (human resources, marketing services, expense account

About EC3 Global

EC3 Global, the commercialisation and adaptation division of the Sustainable Tourism Co-operative Research Centre, manages the Green Globe international benchmarking and certification program for the travel and tourism industry in the Asia Pacific region. For more information on EC3 Global, please, visit

About Green Globe International, Inc.

Green Globe International, Inc. is the majority owner of Green Globe, Ltd., a British company that owns the Green Globe brand, the premier international brand for sustainable travel, tourism and related green businesses. The company also holds a majority interest in Global Travel Exchange, Inc., whose Voyager Network travel distribution platform provides a service that enables direct access to reservation systems of major travel suppliers such as airlines, cruise lines, hotels, car rental companies and providers of other travel amenities. For more information, please visit

Safe Harbor Statement

This release contains forward-looking statements with respect to the results of operations and business of Green Globe International, Inc., which involves risks and uncertainties. The Company's actual future results could materially differ from those discussed. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements be subject to the "Safe Harbors" provision of the Private Securities Litigation Reform Act of 1995.

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