SOURCE: White Apricot

November 29, 2007 06:00 ET

Green Holiday Shopping at a Discount Gets a Boost as More Eco and Socially Conscious Companies Join White Apricot's Fabulous Finds

SANTA MONICA, CA--(Marketwire - November 29, 2007) - This holiday season, consumers can buy green and socially conscious gifts at great discounts, as many more fashion, beauty and lifestyle companies have joined White Apricot's Fabulous Finds.

"We're providing a hub for discounts from 15% to 30% from some of the best companies producing sustainable, organic, natural, recycled and conscious products," said Dan Hoffman, Publisher. New companies who have come on board since launching a month ago include clothing designers Undesigned by Carol Young, Naturevsfuture and Same Underneath, yoga wear from Doce Vida, jewelry and accessories from aGaiN NYC and Lucina and natural and organic skincare products from Eclipse Spa, to name a few. "We've also added companies offering holiday gifts, like natural candy, soy candles, t-shirts with inspiring messages and even wine totes and earth-friendly toys," he added.

These new participants join more than 50 companies, including Bono's EDUN, Horny Toad, Stewart+Brown, Under the Canopy, Earth Mama Angel Baby, Rich Hippie, SIGG, Energy Muse, Organic Bouquet, Terra Plana, Tsubo, ExerciseTV, Satya Jewelry and Amy's Kitchen, offering everything from eco friendly clothing, vegan shoes, eco handbags and conscious jewelry to organic beauty and hair products, natural mineral makeup, yoga gear and organic food products.

"The wonderful thing about Fabulous Finds ( is that these discounts make eco friendly fashion and natural products, which are typically more expensive, accessible to the consumer," he continued. "In a recent poll by the LA Times, nearly nine in 10 Americans said they were 'conscious consumers' and that if products were equal in price and quality, they'd buy from conscious companies. So, a 25% discount on environmentally friendly products makes doing the right thing for the planet more appealing."

White Apricot, an electronic newsletter and website covering eco and socially conscious fashion, beauty and lifestyle, launched Fabulous Finds as a hub for companies to provide discounts and other special offers to its readers. "While we've witnessed the rise of 'eco' and 'green' into the mainstream, there are still so many great companies who look for worthwhile ways to market themselves. And, there are millions of consumers looking for places to buy these natural and eco-friendly products," he explained. "What we're doing is bringing them together."

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