SOURCE: Aberdeen Group

Aberdeen Group

February 11, 2009 11:00 ET

Green IT Critical Corporate Initiative

Rising Costs of Energy Add Fuel to the Sustainability Flame

BOSTON, MA--(Marketwire - February 11, 2009) - New research from Aberdeen, a Harte-Hanks Company (NYSE: HHS), shows a marked increase in demand for green IT solutions and green IT strategy. Moving beyond the need for cost savings and energy savings, organizations say that corporate responsibility initiatives and the need to be perceived as a leader in green are the primary drivers in their focus on green. To obtain a complimentary copy of the report, visit:

"Virtualization is the top green IT strategy deployed by Best-in-Class organizations," reports Jeffrey Hill, senior research analyst. "Establishing corporate energy policy, consolidating data centers and complying with industry best practices are also key strategies employed by the Best-in-Class." Best-in-Class organizations were better able to decrease power consumption in the data center, decrease floor space occupied by the data center, decrease data center cooling requirements and decrease data center operating costs.

"Organizations are finding that being green and being responsible corporate citizens is critical to doing business in today's traumatized business environment. The emphasis is on transparency and organizations don't just want to be seen as doing the right thing, they want to be doing the right thing," says Carol Baroudi, research director. "They certainly don't want their name showing up on toxic waste being dumped abroad, but beyond that, they're finding sustainability initiatives are driving tangible costs saving, improving corporate morale, and attracting top talent."

A complimentary copy of this report is made available due in part by the following underwriters: 3Par and IBM. To obtain a complimentary copy of the report, visit:

For additional access to complimentary Information Technology Research, please visit

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

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