BOSTON, MA--(Marketwire - February 11, 2009) - New research from Aberdeen, a Harte-Hanks
Company (
NYSE:
HHS), shows a marked increase in demand for green IT
solutions and green IT strategy. Moving beyond the need for cost savings
and energy savings, organizations say that corporate responsibility
initiatives and the need to be perceived as a leader in green are the
primary drivers in their focus on green. To obtain a complimentary copy of
the report, visit:
http://www.aberdeen.com//summary/report/benchmark/5357-RA-green-technology-ecosystem.asp.
"Virtualization is the top green IT strategy deployed by Best-in-Class
organizations," reports Jeffrey Hill, senior research analyst.
"Establishing corporate energy policy, consolidating data centers and
complying with industry best practices are also key strategies employed by
the Best-in-Class." Best-in-Class organizations were better able to
decrease power consumption in the data center, decrease floor space
occupied by the data center, decrease data center cooling requirements and
decrease data center operating costs.
"Organizations are finding that being green and being responsible
corporate citizens is critical to doing business in today's traumatized
business environment. The emphasis is on transparency and organizations
don't just want to be seen as doing the right thing, they want to be doing
the right thing," says Carol Baroudi, research director. "They certainly
don't want their name showing up on toxic waste being dumped abroad, but
beyond that, they're finding sustainability initiatives are driving
tangible costs saving, improving corporate morale, and attracting top
talent."
A complimentary copy of this report is made available due in part by the
following underwriters: 3Par and IBM. To obtain a complimentary copy of
the report, visit:
http://www.aberdeen.com//summary/report/benchmark/5357-RA-green-technology-ecosystem.asp.
For additional access to complimentary Information Technology Research,
please visit
http://research.aberdeen.com/index.php/-information-technology.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Jeffrey Hill
Aberdeen Harte-Hanks
(617) 854-5357
Jeffrey.hill@aberdeen.com