SOURCE: Green Key Real Estate

November 13, 2008 11:15 ET

Green Key Real Estate to Contribute 10% of Gross Commissions Toward Greening All Homes Sold

New Web Site Showcases Searchable Green Features and Green Ratings

SAN FRANCISCO, CA--(Marketwire - November 13, 2008) - Green Key Real Estate, the nation's first residential real estate franchise dedicated to environmental responsibility and social equity, announced today that agents and brokers at their San Francisco and San Mateo offices -- whether representing sellers, buyers or both -- will contribute 10% of their gross commissions toward greening the homes they sell.

"This new policy takes our commitment to greening the homes we sell one step further," said Chris Bartle, CEO and president of Green Key Real Estate, which he founded in 2005. "The point of sale is a perfect time for homeowners to green their existing homes, which account for 21% of the greenhouse gas emissions in the US. By dedicating 10% of our commissions to improving the energy efficiency of the homes we sell, we will directly reduce that impact on our environment."

Green Key also launched their new company web site -- -- which offers the latest news in green building and real estate, the ability to search and save MLS listings, and search for green features and ratings as well.

"This is the first site of its kind that allows home buyers to search for LEED certifications, GreenPoint Ratings, solar panels and radiant floor heating systems among many others in addition to price, square footage and other standard criteria for home buying," added Bartle.

Over the past year, Green Key Real Estate has successfully opened its first 3 franchises in Oakland, Burlingame, and Petaluma, California, in addition to its flagship office in San Francisco. They have over 25 agents in the Bay Area and they are on track to more than double revenues in 2008. They plan to grow to 20 locations nationwide within the next 12-15 months.

"We're rolling out this new program in San Francisco and San Mateo counties and expect our other offices to follow shortly," said Bartle. "We're very excited to be one of the first Green Key offices to offer this new service to our clients. This is the kind of market leadership we embrace and is exactly why we became a Green Key Real Estate franchise," said Thomas Neece, broker/owner of Green Key Real Estate - Burlingame/San Mateo.

Despite the downturn in residential real estate markets around the country, green building and remodeling continues to take off, and the need for trained passionate agents to market and sell those green homes is ever increasing. "Our unique franchise opportunity is being well received in states as diverse as Colorado, Minnesota, Utah, South Carolina, Virginia, Arizona, Iowa, Florida, New York, Washington and Oregon, as well as throughout California," said Bartle.

Green Key Real Estate

Green Key Real Estate is a San Francisco-based real estate franchise specializing in green building and remodeling. Green Key's certified Eco-Brokers® are uniquely qualified to drive environmentally progressive and socially just principles and practices into the home buying process. A certified green business, Green Key is leading by example by minimizing its paper usage, offsetting the energy used in their offices and by their agents, recycling and composting most office waste, donating a portion of their profits to green organizations and respecting tenants and home owners' rights. Most recently they have committed to contribute 10% of their gross commissions toward greening the homes they sell.

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