October 26, 2009 09:08 ET

'Green Remodeling' Affecting the New Home Market

ROCKVILLE, MD--(Marketwire - October 26, 2009) - has announced the addition of SBI's new report, "Energy-Efficient Home Renovations Market, Part 2: Appliances & Lighting," to their collection of Construction market reports. For more information, visit

Green building is no longer just a fad; in fact, energy-efficient remodeling and renovating is one of the few aspects of the U.S. construction business that still holds a positive outlook in the midst of the economic turmoil in 2009.

The U.S. residential construction market was $363 billion in 2008, down 41% from its high of $620 billion in 2006. The home renovations market was $188 billion in 2008, down 18% percent from 2007. But SBI estimates that the home energy efficiency renovations market in the U.S. was $21 billion in 2008; down only 13% percent from 2007's $24 billion.

Remodeling to improve a home's energy efficiency instead of buying a new home has become a preferred option in today's market. In fact, the National Association of Home Builders found that 32% of home builders also provided remodeling services in 2008. Homeowners are still seeing the benefits of improving their home's energy efficiency even in the economic instability of 2009. With energy consciousness shooting to the forefront of the media during the 2008 oil price peak, the Propane Education & Research Council has found 80% of homeowners are now concerned about the energy efficiency of their homes.

Home builders and remodelers have been quick to provide remodeling services that are focused on energy conservation and green building practices; as an example, 85% of remodelers surveyed by the National Association of Home Builders in 2008 used energy-efficient windows on the majority of their projects. Retailers and manufacturers of building projects, residential builders and remodelers, and even state and federal organizations now have to be able to provide knowledgeable energy conservation expertise to succeed in their business.

Home energy efficiency analysis now uses a 'whole building' approach, affecting all categories of building materials, from windows and doors to insulation to completely eliminating air leaks. To fully embrace this view, this report looks at the impact energy-efficient building products are having on the renovations market in a number of categories:

--  Part I explores the market for energy-efficient doors and windows,
    caulking and weather stripping, and insulation used in home renovation
--  Part II examines the energy-efficient appliance and lighting markets
    for home remodeling.
--  Part III looks at energy-efficient heating and cooling systems and the
    growing trend of energy-efficient roof renovations.

Report Methodology

Report data were obtained from government sources, including the U.S. Department of Commerce, U.S. Census Bureau, U.S. Department of Housing and Urban Development and ENERGY STAR; trade associations such as the National Association of Home Builders (NAHB), and the National Association of the Remodeling Industry (NARI); research organizations such as the American Council for an Energy-Efficient Economy (ACEEE) and Harvard University's Joint Center for Housing Studies (JCHS); websites of home improvement contractors, manufacturers and dealers, industry analysts and print and online business and trade journals.

Consumer demographics and spending trends derive from data compiled by Simmons Market Research Bureau, New York, NY. Trends and recent developments in the industry come directly from personal interviews with key players in manufacturing and sales of energy-efficient building products and discussions with knowledgeable insiders of associations such as the National Association of Home Builders.

What You'll Get in This Report

"Energy-Efficient Home Renovations Market, Part 2: Appliances & Lighting" provides a concise, focused look on the world of whole home energy-efficient renovations as it exists today, and shows where the market is moving towards in the next five years. The report highlights key players in the industry and pinpoints ways current and prospective competitors can capitalize on recent trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that "Energy-Efficient Home Renovations Market, Part 2: Appliances & Lighting" offers. Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You'll Benefit from this Report

If your company is already doing business in green home renovations or remodeling specializing in energy efficiency, or is considering making the leap, you will find this report invaluable as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for all aspects of energy-efficient renovations, as well as projected markets and trends through 2013.

This report will help:

--  Marketing managers identify market opportunities and develop targeted
    promotion plans for homeowners looking to renovate to reduce their utility
--  Research and development professionals stay on top of competitor
    initiatives and explore demand for current energy efficiency remodeling
    trends and new emerging energy-efficient construction products.
--  Advertising agencies working with clients in the banking, retail and
    construction industries develop messages and images that compel homeowners
    to migrate towards energy-efficient products when considering home
--  Business development executives understand the dynamics of the market
    and identify possible partnerships.
--  Information and research center librarians provide market researchers,
    brand and product managers and other colleagues with the vital information
    they need to do their jobs more effectively.

For more information, visit

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